“You are wonderfully made,” says Levi’s® in its greeting to the Middle East as we celebrate Ramadan. In honour of the holy month, the brand is launching a capsule collection that venerates the collective goodwill of humanity and the spirit of the individual. Levi’s® want to take time during Ramadan specifically to highlight the importance of community and its power to uplift us all. Besides, isn’t that what Ramadan is all about?
The brand blended its best-selling styles, like jean jackets, trousers, and plaids with a mix of new clothing and accessories. Stand-out items from the collection include a lime green puff-sleeve shirt, a beige coloured headscarf, and a t-shirt with the Levi’s® logo that’s accompanied by a palm tree across the chest. At its heart, the Levi’s® Ramadan 2022 campaign celebrates the time we share with our families and larger communities. The brand’s capsule collection works in conjunction with the campaign’s message, “you are wonderfully made,” with items that are made by Levi’s®. The brand wants to be part of the special moments where we come together as a family this Ramadan; celebrating the hope and optimism we garner from one another.
Levi’s® believes the holy month of Ramadan is the most opportune time to cherish our personal values and how they extend into the larger collective. The brand knows how important it is for us to rely on our communities, and reminds us that we can rely on Levi’s® products too; promising long-lasting quality materials when we shop for ourselves or a loved one.
Explore the Levi’s® Ramadan 2022 capsule collection now at levis.com
