The 28th of August marks the seventh annual Emirati Women’s Day celebration after it was founded by Her Highness Sheikha Fatima bint Mubarak Al Ketbi in 2015. As such, it is right around the corner, reminding us of the importance of women’s empowerment. In the spirit of the day, we’ve rounded up the top brands owned by Emirati women to support, from high-energy jewellery designs created by Noora Shawqi to chic modest looks created under Latifa Al Gurg’s fashion label Twisted Roots. Ahead, discover creative and innovative Emirati entrepreneurs that should be on your radar.


In honour of #EmiratiWomensDay this Sunday, we’re featuring some of our favourite looks by local #female designers. Tap the #linkinbio to discover more #Emirati female entrepreneurs you should be supporting.

♬ original sound – Grazia Middle East



Founded by two sisters, Hessa and Fatma Ali Aljoker first started by creating conceptual ready-to-wear garments, specialising in giving modest-wear a modern and luxury twist. The brand, which is based in Dubai, is largely influenced by art and storytelling. Their collections range from vibrant and colourful to decadent night-time ready, and are all made with the finest materials.
Shop the Pearla collection here.


Coven is a femcare brand that specialises in providing access to feminine hygiene products with its wall-mounted dispensers designed for women’s washrooms. The brand aims to revolutionise femcare with its dispensers by breaking down the stigmas, and social mores surrounding these products. With its vibrantly coloured dispensers and bold product design, Coven reminds us that our cycles aren’t “embarrassing” or something to hide–it’s taking care of yourself in the most fashionable way possible. This game-changing brand is the brainchild of Alyazi Saeed, who launched Coven this month, August 2022, so keep an eye out for it as it starts popping up in washrooms everywhere.

Discover Coven here.

Arqa Jewellery

Aisha Rashid is an Emirati jewellery designer who founded her high jewellery company, ARQA Jewellery, in 2019. Rashid is known for rendering precious metals and gemstones into forms inspired by architecture and geometry. As such, many of her collections feature octagonally shaped earrings and necklaces that bounce light off of their corners. The sturdy shapes paired with the fluttering nature of the refracting light perfectly balance delicateness with strength in each item of ARQA jewellery.

Discover the ARQA Jewellery collection here.

YNM Dubai

YNM Dubai is a ready-to-wear fashion brand launched by sisters Yasmin Al-Mulla and Nesreen in 2014. This fashion brand is deeply connected to Emirati culture, with modest fashion at the crux of the label. The sisters skillfully create traditional feminine clothing with design techniques like beadwork, appliques, and soft textiles.

Shop the YNM Dubai collection here. 

Dr. Manal Al Mansoori Polyclinic


Dr Manal Al Mansoori is a skilled practitioner in cosmetic medicine and the founder of her namesake clinic based in Dubai. Her services include a range of beauty-enhancing treatments such as botox, skin boosters, peels, fillers and hydrafacials that make her clients feel more confident and comfortable in their skin. “There’s one thing that motivates me above all else,” Dr Manal Al Mansoori shared with Grazia, “seeing how much my clients benefit from my treatments. It makes me feel rewarded and more motivated to keep up the work.” 

Discover all of Dr Manal Al Mansoori’s services now on Selfologi.

Illi Studio

Illi Studio is the brainchild of Rawdha Thani, an Emirati female creative director and business woman. Illi Studio is a refreshingly feminine, cheeky and spirited brand, that offers patterned abayas with playful motifs like crescent moons, stars and hearts. Their designs are fun and colourful and invite every woman to bring out her inner child. The brand has also become known for its adorable “Love Tote” bags that come in different colours and are as light as a feather.

Shop the Illi Studio collection here.

MKS Jewellery

MKS Jewellery was founded by H.H. Sheikha Mariam bint Khalifa bin Saif Al Nahyan to tell stories with precious metals and stones that connect all women, making it a prime brand to shop from in celebration of Emirati Women’s Day. The delicate jewellery designed by the company’s founder will be some of your favourite pieces for years.

Discover all MKS Jewellery here. 


ODEEM is a fashion accessories label launched by Fatma AlOtaiba in 2018. Its colourful and intricately designed leather bags are innovative and special, making it an ideal shopping destination for Emirati Women’s Day when looking to spoil yourself or a loved one.

Shop the Odeem collection here. 

The O Jewellery

The O Jewellery is a fine jewellery label best known for its innovative collections inspired by romantic, cultural, and historical themes. The brand’s founder, Shamsa Al Omaira, has a background in the arts, which has guided her design principles–creating jewellery pieces to add to your collection that is as long-lasting as they are meaningful.

Shop The O Jewellery collection here. 

Twisted Roots

Latifa Al Gurg founded her fashion brand Twisted Roots with a passion for travel and culture in mind. She creates chic modest clothing packed with intricate design details that are ideal for anyone looking for an elegant and refined look. 

Discover the Twisted Roots collection here. 

Jewellery by Noora Shawqi

Jewellery by Noora Shawqi features high-energy designs packed with colour and playful shapes that are ideal for anyone looking for unique pieces of jewellery to shop for in honour of Emirati Women’s Day.

Explore Jewellery by Noora Shawqi here.



Established in 1991, Mauzan is one of the first female-founded Emirati fashion brands that has been expanding and growing ever since. From abayas, kaftans and dresses to fragrances and burners, Mauzan is proudly rooted in Emirati heritage and finds inspiration from within. Rafia Helal Bin Drai, the founder and designer of the brand, is one of the first designers in the region to enter the luxury market and is definitely one to look out for.
Shop the Mauzan collection here.