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Over the last decade, Dubai Watch Week has cemented itself as a key event on the global horology calendar.
And this year, which marks 10 years since its launch, the entire week is set to be a true extravaganza to mark the occasion.
Taking place from November 19 to November 23, 2025, Dubai Watch Week is moving to a new home from DIFC to Burj Park, Dubai Mall. Under the continuing patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, the event marks Dubai’s growing stature as a world centre for watches, luxury and culture.
“With every edition, Dubai Watch Week grows, not only in size, but in relevance,” affirmed Hind Seddiqi, CEO of Dubai Watch Week. “Our aim is to unite heritage and innovation, to create a place where watchmaking can really be felt.”
This year’s program, in association with Dubai Department of Economy and Tourism, Dubai Culture, and Dubai Mall, features more than 90 top global watch brands from Rolex and Audemars Piguet, to independent masters such as MB&F, Voutilainen, and Rexhep Rexhepi.
With over 50 curated sessions, the event explores the connections of horology with art, entrepreneurship and culture. Opening with a rare conversation between Rolex CEO Jean-Frédéric Dufour and Abdul Hamied Seddiqi, and continues with an unscripted CEO Roundtable featuring leaders of Breitling, Richemont and Chopard, and moderated by Bloomberg’s Andy Hoffman.
This year brings a new setup that encourages conversation and bold new ideas. Expect panels like “When Labubu Becomes Birkin”, looking at hype-culture in luxury, and “The Tension of Legacy”, examining how Bvlgari can manage a balance of heritage and re-invention.
But not all of these discussions will look at the history of watches; it’s the perfect chance to learn tips and tricks from some of the industry’s experts in the exclusive masterclasses held within this year’s Watch Week. From Hermès-led programming to the hammering of dials with Gerald Charles, and a meteorite experience with the Bangalore Watch Company, each gives expression to the watch dial as an art that is often undescribed.
For the real watch lover, a dedicated room will hold exclusive previews of workshops and limited edition pieces celebrating the 75th anniversary of Seddiqi Holding, its role in developing Gulf watch culture.
Over the past 10 years, Dubai Watch Week has grown from a small get-together to a worldwide platform. In a luxury world that constantly shifts, Dubai Watch Week is timeless, thoughtful, purposeful, and unmissable. In a fast-moving world, some moments are worth slowing down for.
