Courtesy of Damas


Parisian jewellery brand Djula, which was first brought to the region by Damas, has just released a brand new campaign with Kuwaiti content creator Ahood Alenezi as the face. The campaign further provides proof of the jewellery brand’s dedication to the Middle East by choosing an Arab face as their newest brand ambassador.

Taking fine jewellery to new heights, the latest collection is as avant-garde as can be. With colourful and playful designs, each piece is perfect to finish off every summer look. Each of their previous collections has taken inspiration from different destinations and eras – from a Puerto Banús-inspired Marbella line to Art Deco and Glam Rock – you can travel across the world and throughout time with each piece of jewellery you wear.

Courtesy of Damas

The Kuwaiti influencer, with her bold yet sophisticated style and edgy personality is the perfect new brand ambassador to bring Djula to the Middle East. Who better to lead the way than a “respected tastemaker and accomplashed creative in her own right?”

It is clear that Ahood is the ultimate Djula woman, and we can only imagine how many others she’ll be inspiring with their latest campaign.

The latest collection is now available at the Djula Boutique in Dubai Mall, Bayt Damas, Djula Boutique in Olaya Tower, Riyadh, and Damas Boutiques in UAE and online.