For one night only, singer and songwriter Alicia Keys will grace the the sands of AlUla. The must-attend event that will take place on the 11th of Feburary, 2022 will be presented by Good Intentions, a global creative agency founded by none other than Alicia’s husband, Kassem “Swizz Beatz” Dean and co-founder, Noor Taher. This event will be located in the extravagant venue, Almaraya. It will be written down in history as an unforgettable night, as this is the first time Alicia Keys will be performing in the magnificent Maraya, AlUla.

In addition to her musical performance, as a symbol of activism in the United States, Alicia, will co-host the “Women To Women” event, discussing the female empowerment initiative, equality and the Saudi Arabia’s plans to help further pursue women’s rights, side-by-side with her Royal Highness, the Saudi ambassador to the United States, Princess Reema Bint Bandar Alsaud.

Courtesy of AlUla Moments

The “Women to Women” event will focus on equality, education, and the cultural renaissance that the country is going through, including how many Saudi women are now thriving within vast fields, such as health, governmental work, banking and much more. This will give these women the opportunity to listen to two vital figures in women empowerment and a platform to understand these issues.

The concert will be broadcasted on MBC and YouTube and you can buy tickets to the event by clicking here.