Seamlessly blending high fashion with class, Chloé is a renowned fashion Maison and household name for good reason. In October last year, the French fashion house appointed Chemena Kamali as its new Creative Director, which allowed the Maison to move in a new direction. Having previously worked at Saint Laurent, her most recent pursuit as Creative Director is launching an innovative preview of the show “Chloé Portraits” ahead of the Chloé PFW show later this month. Below, GRAZIA tells you everything to know.
Chloé Portraits
Ahead of its Winter 2024 Paris Fashion Week runway show, Chloé captures the essence of the brand with “Chloé Portraits”. Emphasising the French spirit of the brand, they shot portraits in the city of Paris with the Eiffel Tower standing tall in the background. Additionally, the series reveals the new refined Chloé logo.
“I wanted to capture the emotion and energy of Chloé and the women who embody both its history and spirit. They are effortlessly powerful, beautiful, free,” expresses Chemena Kamali, Creative Director at Chloé.
The first Chloé portrait series, shot in Paris by David Sims and featuring a film by Frank Lebon, featured iconic ladies from the Maison’s history, including Jerry Hall, Jessica Miller, Natalia Vodianova and Liya Kebede. It also introduced a new generation of Chloé women, such as FeiFei Sun, Ornella Umutoni and Kristine Lindseth.
