Burberry is the latest fashion house to make a serious sustainability pledge. The London-based label has announced that it will become the first luxury brand to become ‘climate positive’ by 2040.

“I have always had a very deep, emotional connection to nature. It has a power and a purity that gives you a sense of coming back to yourself and of what is really important in life,” says Riccardo Tisci, Chief Creative Officer at Burberry. “I am so proud that as a company we are making these inspiring steps to protect our beautiful planet and the future for our next generations.”

Currently, the brand has a 2040 net-zero target, but are taking action within its own value chain to support wider climate change efforts.

So what does this *actually* mean? Burberry will be cutting emissions across its extended supply chain by 46% by 2030, accelerating low-carbon future solutions, investing in programmes that protect and restore natural ecosystems that remove carbon from the atmosphere, and fund climate resilience projects.

“Burberry was built upon a desire to explore nature and the great outdoors and they have remained our inspiration for more than 150 years. Drawing on this heritage of exploration and driven by our creative spirit, today, we are setting a bold new ambition: to become climate positive by 2040. As a company, we are united by our passion for being a force for good in the world. By strengthening our commitment to sustainability, we are going further in helping protect our planet for generations to come,” adds Marco Gobbetti, Chief Executive Officer at Burberry.

The British fashion house launched the Burberry Regeneration Fund in 2020, which is dedicated to carbon offsetting, promoting biodiversity, facilitate the restoration of ecosystems and supporting the livelihoods of local communities.