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Deeply rooted in their rich heritage, homegrown Saudi brands have continued to blossom over the years and are now known and celebrated the world over. And with the 96th Saudi National Day just around the corner, what better way to celebrate the Kingdom than with a spot of shopping? From fine jewellery to high fashion and some seriously impressive beauty buys, these are the best Saudi Arabian brands to shop right now.
Yataghan
Founded by Sarah Abudawood, Yataghan is a fine jewellery house born in the heart of Saudi Arabia. Launched in 2008, the brand is known for its take on “heritage meets modern design”. With an array of different collections, the pieces very much take inspiration from architectural lines and structural geometry – from the Hubb collection, the Infinity collection, to the Calligraphy series.
Razan Alazzouni
Razan Alazzouni is all about attention to detail and breathtaking artistic designs with delicate embellishments. Stirring up emotion through her meticulously embroidered and modern yet classic creations, her aim is to make all women feel their best. It’s therefore no surprise that her tailored garments have graced the closets of many celebrities, including Kendall Jenner.
Inspired by her mother’s sense of style and with the help of her sisters, Razan founded her eponymous label over 15 years ago. It emanates femininity, delicateness and finesse of the female form whilst combining playfulness and elegance.
Asteri Beauty
Founded by ambitious entrepreneur Sara Al Rashed, this game-changing “desert-proof” makeup brand is exactly what our vanities were missing. Each powerhouse product has been created for the modern Arab woman with the belief that makeup is so much more than just a cover-up. It’s all about bringing out the essence of a woman and encouraging a sense of sisterhood through upliftment and support.
The makeup line perfectly bridges the gap between extreme weather conditions (three words: Middle Eastern summer) and makeup melting off your face. With high-performance, lightweight beauty products that are clean, cruelty-free and vegan, this problem-solving brand proves you don’t need to cake your face in heavy layers of makeup for it to last.
Lillian Ismail
At the age of 17, Lillian Ismail became the youngest Saudi jewellery designer, founding her eponymous fine jewellery brand in Jeddah in 2013. Starting off as a high school project, Lillian never imagined that her designs would grow into a brand. Today, every collection is handmade and each piece has its own unique story. She expresses her rich culture and heritage through artful designs that are elegant, exquisite and empowering. Timeless and chic, we’re seriously obsessed.
Arwa Al Banawi
Saudi fashion designer Arwa Al Banawi bridged the gap between casual streetwear and luxury fashion with her namesake contemporary brand. With a focus on propagating Arab culture and empowering women, she creates fashion for women on the go. Or, as her tagline says “The Suitable Woman”. Arwa’s eclectic and feminine designs have been worn by some of the world’s biggest names, including Kris Jenner.
DANEH
Elevate your wardrobe with this chic brand founded by Saudi designer Daneh Buahmad. Centred around comfort but with a Middle Eastern twist, the sophisticated label crafts effortlessly beautiful modern garments. Specially designed for independent, modern women who lead busy lives, this functional yet edgy urban wear brand has timeless classics that will keep you coming back for more.
Honayda Serafi
This modest clothing brand pays tribute to the rich heritage of the Kingdom with its cutting-edge craftsmanship. Balancing the enduring charm of the past with trends of the present, the very essence of the Kingdom is mirrored through each intricate design. Perfect if you’re looking for an elegant look for this Saudi National Day. Seeking to empower women around the world, Honayda Serafi’s namesake brand is all about delivering quality and excellence, every time.
NOORA HEFZI
Saudi-born Noora Hefzi’s timeless pieces are guaranteed to make heads turn. Masterfully crafted, each design gives women the opportunity to express their originality and confidence. This exceptionally refined brand is all about appreciating the finer things in life while bringing a touch of beauty to the everyday. With a distinctive eclectic flair, Noora Hefzi flouts traditional fashion norms with glamorous pieces that comprise ethereal fabrics, fine embellishments and exquisite metallics.
Nuun Jewels
Founded by Her Royal Highness Nourah Al Faisal, NUUN Jewels is a high-end jewellery house that takes pride in its Saudi roots. Spearheading the practice of sustainable and ethical material resourcing, HRH is a true trailblazer in the jewellery world. Using ethically sourced gemstones, the brand draws inspiration from the asymmetry of nature and creates bespoke pieces.
Hindamme
Founded by Saudi designer Mohammed Khoja, Hindamme is all about bringing together different worlds. The label takes cues from Khoja’s Saudi identity and mixes them with a more contemporary, global fashion language, resulting in ready-to-wear that feels playful, unexpected and distinctly modern. There’s often a sense of contrast in the collections, whether that’s through colour, prints, proportions or the clash of more traditional references with a decidedly forward-looking attitude.
Yousef Akbar
Yousef Akbar has a very particular way of working with the body. Born and raised in Jeddah, the designer launched his label in 2017 after studying fashion in Australia, and his eveningwear is largely built around unconventional cutting, sculptural shapes and the movement of fabric. The result is dramatic without losing its femininity — gowns that feel designed around the woman wearing them rather than simply placed on her.
Tima Abid
Tima Abid is one of the names to know when it comes to Saudi couture. The Jeddah-based designer is best known for elaborate evening and bridal gowns, where intricate embroidery, beadwork and luxurious fabrics do most of the talking. Her work has a distinctly romantic quality, but there is also plenty of drama in the silhouettes, and her Saudi heritage continues to play a role in how she approaches couture.
Adnan Akbar
Few names carry as much history in Saudi fashion as Adnan Akbar. Founded in 1970, the Jeddah-based house was Saudi Arabia’s first high-end couture brand and built its reputation around elaborate embroidery, beadwork and couture craftsmanship. Akbar trained in Beirut and Paris before bringing that experience back to Saudi Arabia, and the house continues to work across evening and bridal couture today, with its heritage very much part of the appeal.
Khawla Alaiban
Khawla Alaiban’s designs are feminine without feeling overly delicate. The Saudi designer, who launched her label in 2018, is known for elegant silhouettes, thoughtful fabric choices and detailed embroidery, with much of her inspiration coming from nature and the quieter moments of everyday life. Her pieces have that polished, occasion-ready quality, but there’s enough simplicity in the cuts to keep them feeling modern rather than overly traditional.
Mona Alshebil
Mona Alshebil takes a more pared-back approach to Saudi fashion, focusing on tailored, feminine pieces that can actually become part of a wardrobe. Founded in 2020, the label works with clean cuts, suiting and contemporary modestwear, while subtle references to Saudi heritage keep the pieces from feeling generic. Think structured blazers, dresses and coats with just enough detail to make them feel considered.
