From being a small-town Lebanese blogger who posted photos for fun, to becoming the latest face and global brand ambassador of an international luxury fragrance line, Karen Wazen has proven that any young Arab girl can achieve her wildest dreams. News broke today that the beloved Lebanese digital entrepreneur is the new face of Roberto Cavalli fragrances worldwide, and we couldn’t be more proud.
The digital entrepreneur started her journey online through her blog, Karen’s Choice, back in 2016. Today, she has over 11 million followers across all social media platforms. Wazen is a mother, brand owner, lifestyle guru and fashion influencer and her list of vocations keeps growing.
“Bold, beautiful, and more glamorous than ever, Karen embodies the fearless spirit and roaring energy of Cavalli as she is immersed in the iconic universe of the brand.”
The campaign spotlights three of the brand’s most iconic fragrances: Signature, Uomo, and Paradiso, all with signature unique scents. Wazen took to Instagram to share her joy with her followers on her newest endeavor, “this is such a dream for an Arab girl from Lebanon to be the global spokesperson for such an iconic brand… thank you to the most amazing team for this opportunity and for an unforgettable experience.”
The new campaign is set to be unveiled in February, so stay tuned.