This year we’re switching to sulfate-free, paraben-free & dye-free haircare products. Come with us on Hair Food’s latest (& most nutritious) campaign.

♬ original sound – Grazia Middle East

Give your hair a boost with Hair Food. It’s haircare that contains extracts from superfoods and gives you nutrient-rich hair. The company is launching its #FeedYourHair campaign, which highlights how essential these superfoods are in your daily beauty routine.  

Hair Food’s Feed Your Hair Campaign, Jessica Kahawaty Shot by Karen Madi & directed by Gab Bois

#FeedYourHair highlights Hair Food’s haircare range with unconventional imagery that links the food we eat to our hair’s health. The campaign reminds us of the importance of maintaining our hair health with superfood ingredients and taking care of our hair the same way we take care of our bodies. If you’re anything like us, you might skip clean eating or forget to take your hair supplements every day, so a product that lives in the shower that can help your hair receive the nutrients it deserves is ideal. 

Hair Food’s Feed Your Hair Campaign, Hessa Alsanea Shot by Karen Madi & directed by Gab Bois

Hair Food’s recipe-based approach to hair care simplifies cleansing and moisturising ingredients down to their essential properties. This technique isn’t dissimilar to the food-based beauty solutions you might have heard of, like cracking an egg on your hair in the shower or using coconut oil as a hair mask overnight. What is great is that Hair Food’s recipes are designed to moisturize, smoothen and purify your hair, as well as nourish it. Their products deliver results every time because they omit additives like dyes, sulfates, parabens, and mineral oils; opting instead for super recipes within their collections of Avocado and Argan Oil, Coconut Milk and Chai Spice, Tea Tree and Lavender Water and Manuka Honey and Apricot. The brand’s #FeedYourHair campaign leans into this practice with its playfully self-aware photography. 

Hair Food’s Feed Your Hair Campaign, Rama Nezam Shot by Karen Madi & directed by Gab Bois

Just as super hair needs super ingredients, a distinctive campaign needs distinctive creatives. Some of our favourite Influencers like Jessica KahawatyNihal FelembanRama Nezam, and Hessah Alsanea will be driving the campaign on social media, delivering content directed by the talented creative director Gab Bois and captured by the aesthetic photographer Karen Madi. Together, this innovative team is turning out imagery for the campaign that is as simple and effective as Hair Food’s product range. 

Hair Food’s Feed Your Hair Campaign, Nihal Felemban Shot by Karen Madi & directed by Gab Bois

You can discover more about Hair Food’s #FeedYourHair campaign on Instagram and explore all Hair Food products on its Amazon shopping page, or click here if you’re shopping from KSA.