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In a first-ever move for adidas, the renowned apparel brand has unveiled its first-ever dedicated Saudi collection.
Partnering with Jeddah-born artist Raghad Al-Ahmad, who is the creative behind the new pieces, the collection is entitled ‘Bloom Sky’.
It’s an apt moniker for the latest drop by adidas, as its rooted in inspiration from the desert blooms of the Kingdom with the flower and star designs representing a sense of freedom, movement and self-expression.
This collaboration marks a significant step in adidas’ ongoing efforts to create inclusive and diverse fashion.
The Bloom Sky Collection is designed with both functionality and cultural identity in mind. It features a range of unisex items, including pants, shorts, sweaters, jackets, hoodies, and t-shirts, all available in various colorways inspired by the Saudi desert.
As well as directly paying homage to the landscapes of the Kingdom, the inclusion of modest fashion pieces like the abaya and hijab in the new collection highlights adidas’ commitment to catering to a broad audience while respecting cultural norms.
The creative lens of Al-Ahmad, a multidisciplinary artist from Jeddah, brings a unique perspective to this collection. Her work often explores the intersection of personal identity and cultural heritage, and this influence is evident in the designs of the Bloom Sky Collection. Al-Ahmad’s designs capture the essence of Saudi Arabia’s natural beauty, translating it into wearable art that resonates on a global scale.
“As humans, our diverse experiences and rich cultural heritage shape our essence. Embracing our authenticity is the key to unlocking our empowerment. adidas is paving the way for talented Saudis to claim their spotlight on the global stage,” said Al-Ahmad, reflecting on the collaboration.
The Bloom Sky Collection will be available for purchase starting September 1, 2024, at select adidas stores worldwide and online at adidas.com. This collection stands as a testament to adidas’ dedication to innovative design that celebrates diversity and inclusivity while remaining rooted in performance.
