Newsfeed
As Ramadan is fast approaching, predicted to start in just over a month, it’s time to prepare for the festivities ahead.
Where family and friends meet nighttime food and fun, it’s the time to embrace both modesty and elegance. Tradition reimagined, in recent years, a new wave of abaya brands has emerged across the region.
In the spirit of Ramadan, rooted in gratitude, community and, naturally, a sprinkle of fashion, GRAZIA highlights the 14 abaya brands to have on your radar for the holy month ahead.
Homaq
Founded in Dubai by designer Homa Qamar, the label is synonymous with minimalism and sophistication. The Emirati label, which launched in 2008, has been a fan-favourite for many years. Soft colours, sumptuous fabrics, and a touch of sparkle make it a go-to for modern kaftan and abaya moments. Where Western structure meets Eastern design, the handmade looks by Homaq embody both traditional and contemporary flair.
Sanah yasin
A sunny twist on a traditional abaya, Sanah Yasin makes designs that bring the beach straight to your outfit. Well-known for her palm tree and tie-die designs, Sanah’s abayas are fun, playful and the perfect outer layer for any minimalistic base. Spotted on regional favourites including Khadija Joma, Alanoud Badr and Karin Malik. These upscale bohemian garments are fresh takes on abayas, adding contrast, texture and sparkle to lighten any look.
Feeya
Focused on fabrics, FEEYA brings wearable everyday colours and breathable fabrics to the world of traditional dressing. Known for one of their best-selling ‘olive’ coloured abayas, Feeya is a great choice for any outing, working perfectly from day to night. The passion project of regional influencer Hajra, FEEYA’s designs have been spotted across a star-studded influencer roster, including Alia Kamal, Dana Nageeb and Nia Amroun.
Elna Line
Familiar silhouettes meet curious design. Founded in 2015 by Amna Mohammad Karmostaji, Elna Line brings sophistication with a playful edge to the world of abayas. The homegrown Emirati label honours tradition through fluid silhouettes, while simultaneously celebrating individuality with fringe hems, mesh accents and textured details. These statement pieces will have everyone at your Iftar asking you, “Where is your abaya from?”
Mauzan
Mauzan is the Hermès of abayas, blending decades of heritage with top-quality materials. Founded in 1990 by Rafia Helal Bin Drai, Mauzan is the expert in luxury abayas and sheilas, blending tradition with modern elegance. Championing individuality, the Emirati fashion house offers bespoke creations, the finest fabrics and even signature fragrances to complement each look. Embodying the art of elegance, every Mauzan piece tells a story of femininity and grace, the perfect companion for any Ramadan night out.
Hessa falasi
Launched in 2011 by Hessa Al Falasi, the Emirati label offers creative modern abayas and kaftans. Inspired by art, materials and beauty, Hesssa Falasi brings colour to tradition. Think green lace, plush pink velvet and golden lace details. Truly one of a kind, the label’s designs are made to make you stand out. Visit Hessa Falasi’s Dubai flagship store to discover the perfect abaya for your occasion from its vibrant array of designs.
al mraikn
Designs where tradition and modernity meet. Established in 2010, Al Mraikn has been around long enough to have seen many seasons of abayas, yet with every collection, the label continues to surprise, and in the best way. Truly unique, their latest winter capsule introduced ensembles made completely out of suede, in an array of the season’s hottest colours. Thoughtfully curated, these abayas are everyday wearable yet undeniably one-of-a-kind.
Nafs Designs
Since 2012, Nafs Designs has been crafting high-quality abayas for the modern woman. Featuring seasonal designs, including summer abayas made of lightweight waffled cotton and linen, these pieces will last you way past Ramadan and right into the hotter summer months. With playful capsule collections released regularly, like their ‘Supper Club’ pop-up hosted in Spring of 2025, Nafs Designs continue to excite.
1309 Studios
Truly iconic, 1309 Studios’ abayas are made for those who want to stand out. The It-girl Qatari abaya label was founded in 2015 by Ghada Al Subaey and stands for bold and unapologetically cool designs. Worn by stars like Nour Arida and Naïka, 1309 Studios is definitely a brand on our radar. Its ethos, “A state of mind more than a way of dressing,” is fully embodied both in their designs and beyond, through the ‘1309 community’, a growing safe space dedicated to nurturing Qatar’s female community.
Manaal Al Hammadi
Sophistication in colour, fabric and structure, that is Manaal Al Hammadi. Founded by Manaal herself in 2006, the label is a story grown firmly on Emirati soil. With a vision to empower the modern modest woman, Manaal transformed a dream into reality, creating not just a brand but a culture. Bold, fierce and beautifully architectural, the collections elevate any outfit, whether for a Ramadan gathering, a morning coffee run, or a day at the office.
Pallavi Puri
With their yearly Ramadan collections, Pallavi Puri is definitely a brand to keep on your radar as the holy month rolls around. With roots inspired by both India and the Emirates, Pallavi Puri blends Indian craftsmanship with Middle Eastern silhouettes. Feathers, embellishments and sparkle create standout pieces that will win you ‘best-dressed’ at any Iftar. Making an international debut, custom Pallavi Puri was spotted on the Cannes Film Festival red carpet, worn by Dubai Bling star Jwana Karim.
Stitched by N
Reflecting its name, Stitched by N, makes silky abayas with a touch of embroidery. Where craftsmanship takes centre stage, the label delivers abayas with detail and precision. Each piece feels intentional, designed for women who appreciate a touch of authenticity and a handcrafted edge. Styled for day and night, these abayas are perfect for every occasion.
Charm Abaya
Founded in 2014, Charm Abaya is defined by romantic details and soft silhouettes. Favouring sheer chiffon overlays, lace-edged hems and intricate embroidery, the label creates pieces that feel light yet intentional. Designed for long nights of chatting and candlelight gatherings, Charm’s looks are feminine and softly dramatic.
Serrb
Modern through and through, Serrb serves abayas that blend the traditional style with the structured silhouettes. With clean lines and confident designs, the label creates pieces that are timeless, yet never boring. Blazer-inspired abayas, tonal buttons and strong shoulders give Serrb its signature look. Designed for repeat wear, Serrb’s abayas transition seamlessly from workdays to evenings out, proving simplicity still makes a strong statement.
