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The Lyst Index has released its first fashion round-up for 2024 – and it’s safe to say it’s a conversation starter.
Having first launched in 2010, the fashion e-commerce site uses its unique access to shoppers’ consumption patterns and monitors social media chatter to collate its findings and has thus become one of the most important platforms in the realm of fashion.
Releasing top fashion products and a timeline ranking of the fashion brands, it elaborates on trends, changes in design and new brands to keep on your radar.
With Miu Miu returning to the top position, followed by its big sister Prada, the first ten brands are lined in luxury. Newcomers to the list, is the mega-viral ballet flats leader Alaïa, at 19th, and New Balance which breaks onto the spot number 15
Breaking it down for the GCC, here is where to shop the pieces everyone is searching for – and how to stay one step ahead of every single trend.
1. Miu Miu x New Balance 530 SL Sneaker
With three items secured on the top 10 hottest products, Miu Miu is having an enviable quarter. In collaboration with Lyst newbie New Balance, the suede sneakers are cementing themselves as viral must-haves of the year.
2. Khaite Small Julius Panel Earrings
A beloved favourite from the likes of Meghan Markle, Kendall Jenner and more, Khaite has become a renowned name in luxury in recent years. Creative pieces play with contrast and these metal-rigged studs are a testament to that philosophy. Rigid in its shiny metal, yet flowy in its wavy cut, it plays with soft and firm elements in its trending piece.
3. Miu Miu Swim Briefs
Nothing exudes a sense of unbothered cool like having a cool pair of brief-lining poking out from under the waistline of your pants. Whether it’s slouchy denim or dress pants, make a statement with a Miu Miu label lining your torso. Though technically swim briefs, this underwear item delivers the same effect.
4. Alaïa Jewelled Ballet Flats
While traditional ballet flats have been in the zeitgeist for some time now, brands are adding unique elements to give soes a personality of their own. A shoe that will undeniably mark the decade, the Alaïa jewelled flats have a chokehold on the fashion world at the moment. Adding rugged texture to its feminine silhouette, these flats remain at the fashion forefront in 2024.
5. Carhartt Detroit Jacket
With fashion aesthetics like gorpcore elevating Carhartt to a buzzword-status brand. Durable and well-structured, the outdoor centre brand coffers heavy-duty workwear. While a jacket may not be the most relevant article of clothing for the GCC region, the thin material and loose fit of number five on Lyst Index keep it airy and light.
6. Balenciaga Rodeo bag
While the city bag is climbing in popularity the new Rodeo is also seen making waves in the industry. Launched in February 2024, its start-studded campaign has already made it a noteworthy item. Untraditional to the brand’s most recent designs, the Rodeo leans to a more quiet understated sound. With the buttery calfskin draping at the front, its small gold details and thin straps keep it straightforward and elegant.
7. Miu Miu Polo shirt
A final piece from the number one spot holders, Miu Miu’s playfully sophisticated polo shirt makes the Lyst Index’s 2024 breakdown. Complete with puffy sleeves and a slightly more slim fit body, it’s a feminine twist on the timeless shirt.
8. Rick Owens Prong Gown Dress
Always mysterious, Rick Owen’s skin-tight gown radiates seduction while maintaining elegance. With a glossy finish, the designer dapples in geometric cuts and untraditional fabric with its number eight piece.
9. Area Embellished Cut-out Jeans
Exploding onto the scene once Taylor Swift was photographed wearing them, the Area Cut-Out jeans debut on The Lyst Index in 2024. With a bedazzled slice at the thigh, it still occupies the wearable light-wash leans territory, just with some added flirty flair.
10. Saint Laurent Panthos Sunglasses
Known for its sleek, no fuss designs, skinny eyewear remains a sought-after style, as this Saint Laurent piece sets the vibe. Thin and elongated along the temples, the Panthos sunglasses exude edge while remaining refined.
