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Prada Beauty has confirmed Zendaya as its newest global ambassador, joining Bella Hadid to front the maison’s beauty campaigns – a pairing that signals a broader shift in how the brand wants to define its identity in the category.
The announcement was shared via Instagram, where Prada Beauty introduced Zendaya, 29, as the face of Paradoxe, one of the house’s signature fragrances.
“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone,” Zendaya said in a statement. “For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand feels like a completely natural extension of that mindset, especially since Paradoxe was already a personal favourite.”
The Prada Beauty appointment adds to a year that has kept Zendaya’s profile at a near-constant high.
The actress made history as the youngest two-time Primetime Emmy Award winner for her performance in Euphoria and has been the subject of numerous online conversations as of late. The icon’s 2026 itinerary has remained packed, from The Drama and The Odyssey to Spider-Man: Brand New Day, with Dune: Part Three still to come later this year. However, what makes her notable as a fashion and beauty muse is her iconic looks on each red carpet – styled by one-and-only Law Roach. Now, Zendaya adds another defining title to her resume that further cements her as the global inspiration of beauty.
Zendaya joins Bella Hadid, 29, who signed with Prada Beauty earlier this year and has since become one of the brand’s most visible faces. The Palestinian-Dutch supermodel wore Prada head-to-toe at Cannes, finished with a touch of Prada Beauty’s Dahlia blush, and opened the maison’s runway show at Milan Fashion Week. She also fronted the brand’s Days of Summer campaign, further establishing her as a defining presence for Prada Beauty this year.
With Zendaya and Hadid now both under its banner, Prada Beauty positions itself around two women whose influence extends well past a single campaign cycle or viral moment – pointing to a beauty identity built on individuality, confidence and longevity rather than short-term visibility.
