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In its ever-expanding universe of jewellery, Chanel has unveiled an abundant list of marvels showcasing an array of timepieces designed to stand the test of time.
Always a luxury house known to go above and beyond, the Maison has released exclusive creations that venture into the realms of surrealism and pop-cultural art while staying true to its sophisticated allure, technical design and homage to the icon Gabrielle Chanel.
Revealed in Geneva at the Watch and Wonders 2025 event, Chanel has presented the J12, Blush, Mademoiselle Privé Bouton, Cotoure O’Clock, and other collections, each with classic designs reinterpreted to fit modern Chanel women.
PREMIÈRE GALON
The Premiére Galon watch looks back into the Maison’s signature motifs, the braid. For the 2025 rendition, the Premiére watch, which was first introduced in 1987 with its classic N°5 silhouette, takes the shape of a twisted braid bangle, which comes in 18-carat gold with diamond-adorned versions.
PREMIÈRE necklace
In this year’s reinterpretation, the octagonal-faced watch takes the form of a double-row necklace in classic leather ribbon with gold chain, while it also transforms into a bracelet that wraps elegantly around the wrists.
MADEMOISELLE PRIVÉ bouton camellia watch
The Mademoiselle Privé Bouton watch looks deep into Gabrielle Chanel’s world, taking inspiration from a much-loved symbol and motif in her designs over the years: the camellia flower. The watch features a symmetrical mother-of-pearl camelia flower cover, which hides a black jacket dial.
Mademoiselle PRIVÉ Pincushion Beauty Art
Transforming the world of Chanel Beauty into a timepiece, this oversized watch showcases a curved crystal case with a dial that features the Maison’s iconic makeup essentials, including the Chanel eyeshadow palette and Rouge Coco lipstick. The timepiece is accented with pink sapphires around the bezel.
J12 Bleu
Twenty-five years after the J12’s iconic release, Chanel has upgraded the revolutionary watch in a new and exclusive colourway, the deep and matte Bleu. A main standout piece during the Watch and Wonders 2025 event, the Maison has introduced this exclusive hue, which took approximately five years in the making – truly a testament to the craftmanship. The J12 Bleu watch comes in nine versions, with many set with precious blue sapphires on the dial and bezel.
PREMIÈRE Cuff Blush
Chanel has revisited the Première cuff watch, this time unveiling a new colourway. First introduced in a solid gold and black seven-row strap, this time, the Maison has reintroduced the Cuff Blush watch, which now highlights the brand’s femininity in an array of pink and rouge shades.
J12 RIVER DIAMONDS
The J12 watch series has returned with a modern face, coming in an array of colours, including Bleu and Pink Edition in both white and black. Renowned for its performance, the Maison has reinvented the watch dressed in brilliant-cut diamonds in white gold. From the strap to the dial, the watch features a diamond-studded design.
NECKLACE WATCH COCO BLACK JACKET
Part of its ‘It’s Couture O’Clock’ collection this exquisite necklace-watch reimagined the Mademoiselle in the form of a dainty figurine clad in the iconic black suit with sparkling diamonds. While it may take the form of a necklace, the figurine’s boater hat conceals the watch’s noir dial.
Discover the Chanel Haute Horologerie at www.chanel.com
