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The house of Gucci has unveiled its Nojum collection for Ramadan 2025, marking the first by creative director Sabato De Sarno.
In a celebration of heritage and elegance, the Gucci Nojum collection is a luminous tribute to the spirit of Ramadan. Named after the Arabic word for “stars”, Nojum captures the ethereal beauty and profound significance of this sacred season, embracing the interplay of light and shadow, tradition and modernity.
Set against the stunning desert landscape of Sharjah, the campaign imagery is a poetic homage to the tranquil essence of Ramadan. Vivid hues contrast with warm, earthy tones, echoing the duality of sand and sky. The shifting desert light symbolises moments of reflection and unity, mirroring the harmony that defines the season.
Gucci breathes new life into its most iconic designs, infusing them with an aura of celebration. The legendary Gucci Bamboo 1947, Jackie Notte, and Gucci Diana handbags appear in shimmering iridescent leather, creating an opulent yet refined statement. These signature pieces are paired with coordinating footwear, including the enduring Horsebit loafers and the sophisticated Gucci Signoria slingbacks, effortlessly bridging the gap between daytime grace and evening glamour.
The collection’s silhouettes for women and men embrace fluidity and lightness, rendered in sumptuous fabrics that flow with effortless elegance. A rich, earthy colour palette enhances the narrative, offering a seamless blend of contemporary sophistication and time-honoured tradition. These versatile designs encapsulate the warmth and togetherness of Ramadan, making them the perfect companions for intimate family gatherings and celebratory evenings alike.
Now available in select boutiques worldwide and online, this exquisite collection invites fashion you to embrace the enchantment of Ramadan with a touch of Gucci’s signature brilliance.
