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Following the unveiling of her first-ever fragrance, Divorce, Her Highness Sheikha Mahra bint Mohammed bin Rashid Al Maktoum, has expanded the collection to include a full set of chic beauty products.
The Dubai royal has been steadily growing her online presence, and this latest reveal further solidified her status as a beauty brand entrepreneur.
Taking to her Instagram, which now boasts over one million followers, Sheikha Mahra teased the new Divorce set, showcasing the luxurious products nestled in a sleek noir leather case. The elegant packaging exudes sophistication, perfectly in line with her growing personal brand.
The set features not only the perfume but also a matching hair and body spray and a shimmering glitter powder, designed to complement the fragrance’s allure.
The Hidden Message Behind Sheikha Mahra’s Divorce Fragrance
Sheikha Mahra’s take on divorce has taken the Arab luxury scene’s attention, stirring both sceptics, but also support from her one million followers. It’s without a doubt a collection that contains deeper meanings and symbolisms.
At first glance, the name itself is bold—even controversial since it typically reflects negative connotations. But in Sheikha Mahra’s hands, she has reclaimed the word and instead used it as a source of empowerment. Even describing the scent as “embodying confidence and new beginnings,” a nod to her new-found independence since her split. Further emphasising that the fragrance is for those who appreciate elegance and change, another token of her life’s direction.
This extends beyond the realm of mere legalities but shakes the cultural aspects of divorce in the UAE. Despite divorce being permissible but not spoken highly of, it certainly has normalised a narrative not often talked about.
Sheikha Mahra Announces Divorce With Sheikh Mana on Instagram
Prior to the royal’s fragrance reveal and brand debut, Sheikha Mahra made global headlines by announcing her divorce in an Instagram post.
In a statement shared via her official Instagram account, she addressed her husband of just under over a year, His Highness Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum.
The post read: “Dear Husband, As you are occupied with other companions, I hereby declare our divorce. I divorce you. I divorce, and I divorce you. Take care. Your ex-wife.”
The pair have seemingly unfollowed one another on Instagram and Sheikha Mahra has removed any photos she had with Sheikh Mana from her profile.
The couple welcomed a daughter together, baby Mahra, earlier this year.
Who is Sheikha Mahra?
Sheikha Mahra is the daughter of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, and is a well-known princess, philanthropist, businesswoman and online influencer.
She plays a significant role in spreading awareness of societal issues and spends her royal engagements giving back to the community.
Whether it’s advocating for children of determination or empowering women and local designers, the Sheikha is well noted for her charitable developments in the UAE.
