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Her Highness Sheikha Mahra bint Mohammed bin Rashid Al Maktoum has long been the go-to authority on all things luxury, fashion and beauty.
Her latest collaboration? New York’s Pristine Jewellers, celebrated for one-of-a-kind timepieces that redefine excellence through rare materials and unparalleled artistry.
The brand is known for its commitment to haute horology for the ultra-influential, pairing intricate diamond settings with custom engravings shaped by personalised consultations. Beyond watches, its rings, necklaces and bracelets each push the boundaries of opulence further than the last.
In her most recent Instagram post, Her Highness appears at the label’s flagship store dressed in an array of sophisticated statement pieces. Dazzling with GIA-certified diamonds, her look includes teardrop earrings, an elegant choker and matching bracelet, and rings cut in precise pear, oval and heart shapes.
But the true showstopper sits on her wrist. A radiant embodiment of her style, the watch appears to be Pristine’s The Brilliant – a limited-edition piece set in 18k white gold and embellished with 99 carats of diamonds.
Earlier this month, the royal also stopped by Jacob & Co. in New York for an exclusive private showcase, where she tried on a $9 million watch (just over Dhs33 million) – the aptly named Billionaire Double Tourbillon Angel-Cut Yellow Diamond, a unique creation set in 18k yellow gold. The piece captured the marriage of haute horology and fine jewellery, uniting rare gem-setting with meticulous mechanical craftsmanship.
It’s little surprise that Her Highness is so deeply immersed in haute couture – she launched her own luxury beauty brand under the moniker Xtianna, a nod to her mother’s Greek heritage and her own birth name, Christina. The label made headlines with its debut fragrance collection, titled “Divorce,” alongside high-end camel-milk-infused hair and body care products.
Her Highness is now engaged to Moroccan-American rapper French Montana (né Karim Kharbouch), following her 2024 divorce. The musician proposed just after Paris Fashion Week in June 2025, with an estimated $1.1 million ring.
The pair first connected through mutual friends after French Montana saw Sheikha Mahra’s viral Instagram post accusing her ex-husband of infidelity – a display of courage that reportedly drew him to the royal immediately.
