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Chanel has unveiled where it will present its next cruise fashion show.
Set to take on the epicentre of Asia, the luxury French fashion house will showcase its Cruise 2024-25 collection in Hong Kong later this year.
The collection, which was presented in Marseille earlier this month, will make its way to the glamour of Hong Kong on November 5.
Lauded as the “veritable gateway to Asia” by the Maison, Chanel will make a triumphant return to the continent five years after the show was scheduled, but was indefinitely cancelled due to political protests at the time.
When presenting the collection in Marsielle, Bruno Pavlovsky, the president of fashion at Chanel, affirmed the house’s support for the market.
“We will continue to invest in Hong Kong,” he said, per the South China Morning Post. “We’re very pleased to be in Hong Kong. We’ve wanted to do this for quite a long time, but Covid kept us from doing something big, so this will be super. We’re very happy to go back to Hong Kong.”
The Chanel Cruise 2024-25 show in Hong Kong
From Dubai to Los Angeles to Havana to Paris, Hong Kong follows a long line of coveted settings for the prestigious Chanel Cruise show. The latest collection digs into seaside style, with a sense of resilient cuts, feminine twists and adamant play.
Complete with intricate crotchet, vibrant tweed and adamantly playful sequins, the 24/25 collection first debuted in May 2024. As we await the highly anticipated show, take a look at some of GRAZIA’s favourite looks below below.
