Courtesy of The Upside

Look around this month and you may notice the world turning a vibrant shade of pink and it’s all for a good cause. The McGrath Foundation is raising money to fund 250 McGrath Breast Care Nurses by 2025 to ensure no one misses out on much-needed care in the wake of a breast cancer diagnosis.

Australian yoga wear brand The Upside is assisting in fundraising efforts with the launch of a shop pink collaboration and has transformed the label’s beloved crewneck sweater into two brilliant pink iterations. It comes after creative director and founder Jodhi Meares faced her mother’s experience with breast cancer in 2017.

100 percent of profits from The Upside pink Denise Bondi Crew will be donated to the McGrath Foundation with the Upsider community being called to get behind the cause and #StepUp their support by shopping pink. The hashtag is also a call to education on the importance of physical exercise before, during and after cancer treatment.

25-year-old cancer patient Jess Wu appears in the new campaign. Hailing from Hong Kong, she was diagnosed in 2020 while she was studying in Sydney. During her treatment she discovered the benefits of turning to exercise and took up reformer pilates which not only gave her a purpose each morning, but helped her push forward with treatment. She still exercises everyday.

Courtesy of The Upside

Wu was supported by breast care nurse Peta Brydon who provided invaluable physical, psychological and emotional support from the time of diagnosis and through treatment. Especially as Wu was separated from family in Hong Kong. The support of a McGrath Breast Care Nurse is free across Australia.

For more on the McGrath Foundation visit the website here. In the meantime, purchase the cult crew below.

The Upside Denise Bondi Crew in Pale Pink, $149.99. SHOP NOW

The Upside Denise Bondi Crew in Hot Pink, $149.99. SHOP NOW