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Did you know that ovarian cancer is one of the most deadliest female cancers? Did you know that in 2022 there is still no test? Did you know that each year, 300,000 cases will arise worldwide?
Now in its third year, cult Australian brand CAMILLA AND MARC has launched Ovaries. Talk About Them. 2022, a global campaign dedicated to changing the face of ovarian cancer. In addition the brand has announced a cumulative $1 million AUD fundraising goal. Every dollar raised will be channelled straight to the work of Associate Professor Caroline Ford at the UNSW Ovarian Cancer Research Group, who are working to have an early detection test move to clinical trials in the next 4 years – which if successful would be a simple blood test made available to women globally at their regular GP visit each year.
To date Ovaries. Talk About Them. has raised an amazing $544,000 AUD enabling the UNSW Ovarian Cancer Research Centre to employ two key scientists as well as a full-time nurse.
Associate Professor Caroline Ford UNSW said at the time of launching, “Women’s health issues have been overlooked and underfunded for too long. Ovarian cancer is a devastating and deadly disease, frequently diagnosed too late. Women deserve better and I’m proud to be part of a global movement shining a light on this disease and leading research to improve outcomes for all women. Funding from this campaign will directly fund research in my lab towards an early detection test for ovarian cancer.”
The powerful campaign is accompanied by a capsule collection comprised of two unisex sweaters, two unisex t-shirts, children’s t-shirt, a cap, and canvas tote in a colour palette of deep navy and cream. This is the first year a children’s option is included in the collection, in a bid that the message will be universal and touch every generation.
Creative Director Camilla Freeman Topper said, “Ovarian Cancer is the deadliest female cancer – yet still, there is no test. Women deserve a test. My mother passed away 28 years ago and statistics have barely changed, largely due to funding and awareness. Through this bold campaign, we are driving a new conversation for ovarian cancer so that women can feel confident to talk about their bodies, and rightly claim what they deserve as a basic healthcare right.”
CEO Marc Freeman said, “Ovarian cancer is desperately under-funded and the awareness remarkably low for a disease that is the deadliest female cancer. We want to change that through this powerful campaign. Through the work that we are doing, we aim to change the face of ovarian cancer, through bold and honest conversations so that women worldwide can get the early detection test they deserve.”
The capsule collection will be available online and at all CAMILLA AND MARC boutiques nationwide from May 2, 2022 for a limited time while stocks last. 100 percent of the proceeds will be directed to research.
Unisex Ovarian Cancer Hoodie, $220. SHOP NOW
Unisex Ovarian Cancer Tote, $100. SHOP NOW
