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Iconic local activewear label The Upside showcased its latest collection of chic athleisurewear last week at Afterpay Australian Fashion Week, with an immersive yoga experience held within the Sydney Opera House. The Upside, which was founded by Jodhi Meares in 2014, is renowned for its stylish active ensembles, particularly for its distinctive prints and fashion-forward detailing.
This season Meares was inspired by the notion of togetherness, which felt particularly prevalent during the first in-person fashion week since the pandemic began last year. “This event is a moment in time for the fashion community and our friends to come together and restore our energy levels and vibrations after fashion week,” said Meares, who serves as creative director for the much-loved label.
“We are here to celebrate our Resort 2022 collection ‘Wish You Were Here’ which was designed and inspired by the beautiful Australian landscape we are all fortunate enough to call home,” she continued, which was reflected in the earthy palette of the collection from the coastal blues of Bondi, to the warm red tones of our desert centre.
After a Welcome To Country by Yvonne Weldon, the chairperson for the Metropolitan Aboriginal land council, guests were invited to take a moment of respite from the notoriously hectic AAFW schedule to connect with themselves and each other.
Set to the gentle reverberation of a healing sound bath, friends of The Upside put the new collection through its paces with a restorative yoga session led by Flow Athletic’s co-founder, Kate Kendall.
It was a soothing, restorative moment for many, after a year spent separated by the current state of affairs. It felt true to The Upside’s established brand DNA, which has always promoted a slow, conscious lifestyle with movement as a form of meditation.
Afterwards, as guests filed out to complete the final hours of a demanding week, a collective calm was visible amongst attendees, with a resounding gratitude for the space and place we find ourselves in today – finally, together.
