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Mary-Kate and Ashley’s affinity with neutrals was interrupted by bursts of colour on The Row’s Spring 2024 runway in Paris on September 27. Yes, the twins’ usual signature monochrome palette—read: a muted wheel of taupes, greys and whites—was styled with poppy, peek-a-boo accents; a highlighter-yellow scarf styled under a crisp white trench, a bright red windbreaker, jelly sandals in cerulean blue (the latter is likely to replace the brand’s Boheme ballet flat as a bestseller next American summer).
Most strikingly, however, was an asymmetrically gathered cobalt blue one-shouldered top. Teamed with slouchy black trousers and flats—always flats—it was styled with an oversized, geometrically-folded leather bag in lemon. The Row have always made a compelling case for monochromes being the hallmarks of elegance, so it was a delight to see colourful accents become part of their new code. Elsewhere, the usual suspects were still present. Masterfully tailored suiting, tunics, trenches, pants, capes and uncomplicated jersey dresses—all roomy and rooted in versatility—effortlessly glided through the showroom in the 1st arrondissement. Cloche hats were also repeated, the bell shaped design traditionally worn as occassion-wear by women in the 1920s.
In 1999, the Olsen sisters released a comedy called Passport To Paris. In its trailer, the two sisters bounce about the streets of Paris—in colourful outfits—while the narrator says, “What do two all-American girls do in the city of lights?” “Shopping” the twins reply in unison. This season, even if only for a temporary reprieve, it was exciting to see colour become part of The Row’s repertoire. And for a brand that was born in New York and so New York, the subtle introduction of brighter hues might just be the passport the sisters need for their new adventures in the brand’s new home: Paris. or at least, to live out their wildest childhood fantasies.
A few highlights below:
