It may be the norm for a fashion mortal to carry her favourite handbag every day, but when you’re Selena Gomez – where (let’s be real) no price, brand or limited edition lust-have is off limits – to be papped toting the same carry-all four days in a row is something of a big deal.

Still, it makes sense that she’s partial to this limited edition red bag given she co-designed it with a luxury brand she just happens to be the global face of.

Between August 24 and September 5, style-watchers were gifted with no less than five glimpses of her carrying her Grace Bag – each time teamed with a completely different style of street outfit, no doubt to showcase its boundless style versatility. (Who said celebrities couldn’t be commercially-minded!?)

California dreaming: Gomez and Grace on an outing in LA  Credit: Getty Images

First, she teamed it with a kitschy unicorn knit, palazzo pants and classic heels for a more dressed-up day look in downtown Los Angeles.

Then the following week on September 3 and the opposite side of the United States, Gomez appeared alongside boyfriend Abel Tesfaye (aka The Weeknd) looking like a typical, chic New Yorker in cropped designer jeans, fitted black knit and heeled black ankle boots. Her outfit highlight? Said red tote, this time worn as a cross-body.

Just the three of us: Gomez, Tesfaye and her Grace in NYC Credit: Getty Images

Relaxed chic in the West Village Credit: Getty Images

The next day though called for a more sports luxe vibe: white tracksuit, trainers and tee with hair in high pony, all nicely ticking the ‘gym bag alternative’ box. Her aptly-named “Selena Red” bag and pink mirrored shades provided the only pop of colour needed.

For the third day in a row, she opted for her new signature bag Credit: Getty Images

Twenty-four hours later on September 5 (an appropriate date for the bag’s fifth outing) Gomez went the opposite sartorial direction, opting for a sweet floral middy dress with casual trainers and black Hepburn-esque sunglasses and her tote doubling as a place to hang a cable-knit cardigan.

Still in NY, Grace’s fifth public appearance in less than a fortnight Credit: Getty Images

Here’s the best news for anyone as besotted with the style as us: this Grace Bag in ‘Selena Red’ is part of an eight-piece limited edition Selena x Coach collection that dropped globally yesterday after months of teasing and campaign reveals.

Selena Grace Bag in Selena Red, $725 at David Jones. SHOP NOW

There’s plenty about the bag itself that channels Gomez’s personal brand and ethos. Each sports a swing tag shaped in her signature star shape and embossed with the words Love Yourself First – which she famously sports as a tattoo – scrolled in her own handwriting.

Then, just to drive home the personal empowerment message home, there’s a patch sewn into each piece too with another of her favourite mantras: To be you is to be strong.

The matching Selena Wristlet bag also comes in red, white and black options

If wild red’s not your thing, you can also buy it in white or two-tone black and cherry at the same $725 price. You can also snap up the swing tags on their own for a snip at $125 or a smaller wristlet purse in the same three colour-ways for $275.

WATCH Behind-the-scenes!

Selena Gomez with Coach creative director Stuart Vevers co-creating the Grace Bag