olivia palermo pink eyeshadow
Olivia Palermo wears Victoria Beckham Beauty Eyewear in Macaron. Credit: Instagram / @oliviapalermo

As we race toward the end of winter (how is it nearly September?), a seasonal change in your beauty look is in order. In a recent post, beauty entrepreneur and one of the most well-dressed New Yorkers Olivia Palermo reminded us of the elegant way a pink eye shadow can be worked into an everyday look.

While many of us warm to earthy tones in the cooler months—chestnuts, chocolates and burnt taupes—we tend to stay there for the springtime, rooted in their collective familiarity. But Palermo has us inspired to try something fresh for next month: a dusted down, crepe pink shadow for the eye to brighten even the most monochrome of outfits.

Yes, pink eyeshadow can often get a bad wrap. Seemingly reserved for those 90s supernova types (Hello, Claudia Schiffer), first thoughts these days usually reference a bright, bold smattering of Picciolo’s Valentino pink to the face. But that, dear GRAZIA readers, is not the case here. Palermo’s makeup artist Andréa Tiller, applied Victoria Beckham Beauty’s Eyewear stick in macaron, a pigment rich, ultra-creamy, buildable eye shadow that is crease-proof and blends really easily.

Accentuated by a subtle black liner and a wispy lash, Tiller added a blush pink cheek and lip tint to balance the flush. If you’re looking to shakeup your makeup look for the seasonal change before us, this one is truly a fresh and subtle way of doing so. Palermo has given us so many beauty tips (remember the serum in your lipstick trick? The scarf and mask trick? The time she chopped off all her glorious hair?), but this one may just take the pink icing on the cake.

Credit: Instagram / @oliviapalermo

You can shop the exact product Tiller used on Palermo below.


Victoria Beckham Beauty Eyewear in macaron, $54 SHOP NOW

Or, here are a few other brands with new pastel pink shades.

Chanel OMBRE PREMIÈRE MULTI-EFFECT LONGWEAR POWDER EYESHADOW, $55 SHOP NOW

Mecca Max Zoom shadow stick in rose pearl, $19 SHOP NOW

Gucci GUCCI BLUSH DE BEAUTÉ on 07 true pink, $88 SHOP NOW