Kim Kardashian‘s passion for her own physical form is… admirable. She released a Rizzoli coffee table book of selfies; she designed a perfume bottle in the exact shape of her own body; she proudly calls herself ‘self-absorbed’. Her Instagram feed is one big homage to her own beauty—and so it should come as no surprise that she’s now taken to wearing outfits emblazoned with her own face.
Yesterday, the 40-year-old posted a series of pictures to Instagram taken behind-the-scenes of a shoot for her beauty brand KKW Beauty’s upcoming ‘Birthday’ collection. Kim wears a tight, strapless dress featuring a large print of her face, along with bold purple eyeshadow, which is part of the ‘Birthday’ eye palette. Eagle-eyed fashion fans may have recognized the outfit was an homage to Shalom Harlow’s iconic 1997 New York Magazine cover, where the ’90s super also wore a strapless dress featuring an image of herself.
Some may write the outfit of as evidence of Kardashian’s narcissism—but we’d argue it’s an expression of Kardashian’s trademark wit. Kim has always been self-aware enough to mock her own vanity, from that viral ‘Your sister is going to jail’ moment to her clapback at a fan who accused her of being self-absorbed (“It’s not you, I totally am!”).
No it’s not you, I totally am! https://t.co/9ZxgPyVkko
— Kim Kardashian West (@KimKardashian) January 22, 2018
Besides, Kim has built a billion-dollar empire off her face. Her look is so influential that it spawned an entire (slightly concerning) plastic surgery movement, known as ‘Dash face’. Her endorsement of a product is so powerful that she fetches up to $500,000 for a single Instagram post. And with her ‘curvy’ body, she has single-handedly changed an entire generation’s standards of beauty. In short? If anyone’s earned the right to wear an outfit proudly brandishing their own face, it’s Kim Kardashian.