Shapewear extraordinaire and GRAZIA covergirl Kim Kardashian-West has announced that her wildly popular SKIMS line is set to be stocked in online high-end behemoth NET-A-PORTER. The range, which consists of ‘solutionwear’, underwear and loungewear, will be available on the luxury e-tailer’s website from this Tuesday December 1.
“I am so excited to be launching SKIMS with NET-A-PORTER in time for the holidays,” Kardashian-West said in a statement. “I’ve always been such a big NET-A-PORTER fan, and I can’t wait to bring SKIMS to their global customer base to see how they style SKIMS into their wardrobes in their own unique way.”
It’s the third retail partnership for the burgeoning brand, having launched into Selfridges and Nordstrom earlier this year. NET-A-PORTER will carry the core SKIMS range, which includes the Cosy and Cotton collections.
The range certainly hasn’t been shy of devotees since it first hit the market in September 2019 – in fact, it’s said to have sold more than three million units. Far from taking a hit in the wake of COVID-19, Kardashian-West recently revealed that the timing of her loungewear launch meant that business actually boomed during international lockdowns. “I feel fortunate that we had launched our first loungewear set just a couple of months before the pandemic hit. I think that’s what people really want to wear,” she said.
The Cosy collection has generated a lot of famous fans, from the rest of the Kardashian-Jenner clan to Jessica Alba and Chrissy Teigen, but the more understated Cotton range has also seen its fair share of support from the likes of Sofia Richie and Whitney Port. One thing’s for certain – we’ll be waiting on the NET-A-PORTER website come December 1.
COZY KNIT ROBE IN ONYX, COZY KNIT TANK IN ONYX, COZY KNIT PANT IN ONYX, SKIMS. photography: vanessa beecroft