Kim Kardashian West has struck up an exclusive podcasting deal that will cover her work to exonerate wrongfully condemned individuals from America’s prison cells.
As first reported by The Wall Street Journal, the reality star and beauty mogul will join Emmy-nominated television producer Lori Rothschild Ansaldi as the podcast follows Kardashian’s work with non-profit legal organisation The Innocence Project.
Kardashian is in her second year of studying a four-year law degree and has famously wielded her power as one of the most famous women in the world to secure a meeting with President Donald Trump at the White House in 2018. She asked him to pardon 62-year-old Alice Marie Johnson – a black woman – who was serving a life sentence in a prison in Aliceville for her role in a non-violent, drug trafficking crime in the 90s. It was her first offence.
After 21 years behind bars, Johnson was released, an emotional moment that was captured on Keeping Up With The Kardashians. While Kardashian has been serially knocked for rallying for criminal justice reform, nobody can deny this was an extraordinary few seconds in the life of a grandmother who didn’t deserve to be locked up for decades.
The deal with Kardashian is the latest in a series of moves by the music streaming service to dominate the podcast industry. In May, Spotify signed a multi-year exclusive licensing deal one of the biggest podcasts in the world, The Joe Rogan Experience.
Since the pandemic hit, Spotify has seen a three-percent increase in its users listening to podcasts when compared to the last quarter. Unlike competitor Apple, Spotify has been investing in exclusive deals with content creators.
“We’re making more content exclusive on the platform, [which] allows us to market in a more meaningful way [and] bring people onto the platform,” Spotify’s Chief Content and Advertising Business Officer Dawn Ostroff told CNN Business last year. “And we’re finding that creators are excited about working with us on an exclusive basis, because we’re able to put so much more of our marketing and on-platform data and insights in their hands.”
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