May 13, 2021: Today, Fendi revealed that the Italian luxury fashion house is launching its second partnership with New York City-based artist Sarah Coleman. There’s a strong chance you already know of the creative, who’s famed for her “disruptive” visual art collaborations. Most notable is her bold decision to deconstruct vintage Louis Vuitton bags and transform them into chic folding chairs in 2018.
But back to Coleman’s newest project: the FENDI FF Vertigo Collection, which fuses a free-spirited 70s aesthetic with 90s streetwear, and of course, the label’s signature motif. Coleman and Silvia Venturini Fendi, FENDI’s Accessories and Menswear Artistic Director, meticulously crafted a distorted, turned version of the classic FF pattern that’s present throughout the collection. Dubbed FF Vertigo, the fun new motif is colourful and uplifting, perfect for sporting in the wake of the coronavirus pandemic.
“Sarah has a great sense of artistic fun and clever irony. I was naturally drawn to her work and we first explored a collaboration with our Miami Design District boutique during Design Miami last December,” Venturini Fendi told WWD. “We always love to partner with new designers who share the values of Fendi, yet with their own personal style. Sarah not only values craft but challenges it with her subversive sense of humour, taking it into new directions.”
The Vertigo capsule sufficiently covers an extensive range with selections of outerwear, ready-to-wear, and accessories available in men’s, women’s, and children’s. The collection boasts eye-catching silhouettes from multi-pocket skirts, transformable jackets, and cargo pants injected with a utilitarian feel, as well as lace dresses, trench coats, and fluid pants. The impressive collection additionally includes accessories from stylish handbags, belts, and headwear, along with sandals and sneakers, quite literally covering every section of your summer wardrobe.
A standout from the collection we foresee taking the fashion world by storm is the newest rendition of the iconic Baguette 1997 bag. To experience this piece and more, shop GRAZIA’s favourite accessories from the summer capsule collection ahead.