Credit: Instagram / @elle_ferguson

Entrepreneur and influencer Elle Ferguson – she of the perennially-bronzed limbs and signature blonde beach waves – has announced the latest addition to her wildly popular beauty range Elle Effect. Announcing the launch of The Tint on her Instagram, Ferguson said she’d been trialling and perfecting the product over two years up to the launch.

Ferguson’s first forays into the beauty sphere, The Tan and The Wash, have seen the brand develop a cult following. The Tint is described as a ‘luminising body makeup and buildable sheer skin perfector’, so while it’s a departure from the tanning range, the products were created to work in tandem.

“I always create things that I need. The Tint provides a quick fix for when you’re in-between tans, or if you have a last minute event,” Ferguson tells GRAZIA. “I only want to put out products that work and actually do what they say they’ll do.”

The Tint is said to impart an ‘instant glow’ on the skin, with a subtle wash of sheer, buildable coverage to even out skin tone and veil any scars, stretch marks, veins, or stubborn, fading tan. It can also be purchased with the new Elle Effect brush, which buffs the product over the skin for the most seamless finish.

Credit: Instagram / @elleeffect

Two shades are available – Medium Tan and Deep – and the formula, which boasts a nourishing blend of coconut and jojoba oil, was road-tested by Ferguson to withstand any transfer onto clothes.

It’s said to possess a soft, almost velvet-like quality that smoothes on easily and dries quickly. Ferguson, who moves in the same circles as the Kardashian-Jenner clan, likens it to a filter – which we’re willing to trust, given her status on social media.

Body makeup is becoming an increasingly popular category in beauty. It also serves those that don’t love to tan, but want to counteract redness or any differing hues in the skin. Shop The Tint and some of our other favourite body makeup products below.

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ELLE effect THE TINT AND BRUSH COMBO – MEDIUM TAN, $44.95 SHOP NOW

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KKW Beauty SKIN PERFECTING BODY FOUNDATION, $61.90 SHOP NOW

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Charlotte Tilbury SUPERMODEL BODY BODY HIGHLIGHTER, $88 SHOP NOW

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