In the latest chapter of Calvin Klein‘s ongoing #mycalvins movement, the intimates giant has released its Fall 2021 campaign. Titled, The Language of Calvin Klein, the brand explores the notions of self-expression through the words we speak and the clothes we wear.
Photographers Renell Medrano and Hong Jang Hyun and director duo, rubberband captured an international cast of artists, creatives and thinkers. Vignettes of each talent capture individual expressions of language in the real world: reciting routines, daydreaming out loud, putting pen to paper, talking to yourself, letting it out to a stranger, pausing to think, poetry, storytelling.
The cast is led by model Kaia Gerber (she follows in the footstep of her mother Cindy Crawford who also posed for CK) and features Damson Idris, screen and stage actor, Deb Never, singer, songwriter, vocalist, Dominic Fike, singer, songwriter and actor, JENNIE, global artist, performer, Francesca Scorsese, actor, filmmaking student and Moses Sumney, singer, writer, storyteller.
Like past seasons, Calvin Klein is waging a war on bad underwear (there is seriously nothing worse). Thus, the product offerings of Fall 21 spotlights elevated modern essentials with an emphasis on comfort and minimalism.
In Underwear, Modern Cotton provides soft cotton stretch styles designed with the original Calvin Klein logo band that we’ve come to know and covet. Modern Structure delivers a collection of consciously made, streamlined and cult silhouettes. In Jeans, hoodies and tees celebrate the iconic brand monogram and new denim icons includes cropped jackets and relaxed styles; the ‘90s Straight Jean brings back an archival silhouette (already seen on the likes of Bella Hadid, Dua Lipa and Hailey Bieber) made for today in organic denim that uses less water in the dye process.