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There is certainly no shortage of options when shopping for new swimwear, but in 2025, designers are stepping up to the challenge, offering thoughtful silhouettes, clever fabric innovations, and a welcome dose of personality.
To make the cut, brands are thinking far beyond flimsy, stringy separates and focusing on providing styles that flatter, function and last, no matter where your summer takes you. From local icons that stand the test of time to emerging brands refreshing the category with whimsical designs and sustainability at the forefront, the category has never been so exciting.
While some labels champion timeless minimalism, others lean into retro nostalgia and trend-forward styles, making the case for a seasonal rotation of mood-dependent go-tos. So whether you’re plotting a Mediterranean escape or preparing for a Southern Hemisphere summer of backyard-lounging and ocean dips, these are the swimwear brands worth investing in this season.
Best swimwear brands for 2025
Reborn in 2015 after an ’80s heyday, Hunza G’s cult status rests on its iconic Original Crinkle fabric, stitched with microscopic precision and shaped to flatter every curve.
The brand’s one-size-fits-most has become a technical achievement that feels as effortless as it looks—and has garnered fans in many a celeb. For swimsuits that slip on with ease while making you feel instantly polished, look no further than this British classic.
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For those who love their swim with a dash of old-school glamour, JETS is the Australian stalwart that always delivers. With two decades of craftsmanship behind it, the brand focuses on flattering silhouettes, refined details and fabrics sourced from Europe’s most advanced mills.
JETS pieces look elegant but work hard, thanks to meticulous fittings and innovative materials made from regenerated nylon. Think timeless lines, sophisticated prints and swimsuits that stay in your wardrobe for seasons to come.
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This mother-daughter-founded brand has become a favourite among celebrities for its mix of flattering cuts, playfully feminine colour palettes and trend-forward designs. What began as a small beachside project has grown into a global lifestyle label spanning swim, ready-to-wear, knits, and activewear, with collaborations with names like Bella Hadid, Pamela Anderson, and Kylie Jenner. So, if you have your staples sorted and are after something with a little more West Coast flair, Frankie’s has you covered.
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Founded in 2012 by Becky Morton, Peony is the Aussie brand for romantics at heart, stealing your heart with its personal designs and meticulous craftsmanship. Every print begins as a hand-drawn sketch, every fabric is created with intention, and every swimsuit is made from recycled materials inside and out.
There’s a nostalgic softness to the brand’s aesthetic, yet the sustainability credentials are thoroughly modern. Dreamy, yet built to last.
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Created to make swimsuit shopping stress-free, Andie Swim focuses on comfort, clever construction and real-life practicality. No sliding straps, no awkward adjusting and no suits you only wear once. Andie’s team listens obsessively to feedback from thousands of women, refining fits until they feel supportive, secure and genuinely easy to wear.
These are modern staples designed for pool days, ocean swims and spontaneous weekends away without all the fuss and confusion.
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Founded by Yolngu designer Liandra Gaykamangu, Liandra blends contemporary swimwear with the richness of Indigenous Australian storytelling. The brand works closely with remote communities to create meaningful employment and celebrate cultural connections, with each collection reflecting a deep love of Country, expressed through thoughtful prints, elegant cuts and sustainably minded production.
Liandra’s swimwear feels purposeful yet beautifully wearable, offering a fresh perspective within the Australian fashion landscape. It’s swim with soul.
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Bringing the same whimsy of its ready-to-wear to its swim offering, EM on Holiday offers pieces that feel straight out of a nostalgic family vacation.
Think retro hibiscus brights, comfortable cuts and playful rash vests reimagined for adulthood—a go-to for anyone who wants their swimwear to feel like a holiday in itself.
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For a fashion-forward edge to the swim lineup, With Jéan has quickly become a go-to for channelling the same youthful, Y2K-infused cool found across its ready-to-wear collections.
Founded by best friends in 2017, the brand creates pieces that feel fresh, flirty and effortlessly current. Expect silhouettes that nod to the runway without losing their beach-day practicality.
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RAQ is the Melbourne label rewriting the rules for fuller-bust swimwear, proving support and style can live happily together.
With 66 bra sizes and silhouettes—all inspired by Greek summers—each piece feels confident, clean and genuinely comfortable. It’s the brand helping D–J cup wearers finally find the dream bikini they were searching for!
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With its refined palettes and silhouettes, Bondi Born captures the serenity and sophistication of Sydney’s most iconic beach and translates it into elevated resortwear and impeccably made swimwear.
Known for exceptional Italian fabrics and pieces that sculpt without restricting, the brand specialises in quiet luxury with a distinctly Australian ease.
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Faithfull is the wardrobe equivalent of a European summer daydream. Founded by friends Sarah-Jane Abrahams and Helle Them-Enger between Bali and Australia, the brand leans into vintage-inspired prints, breezy shapes and a holiday ease.
From nostalgic dresses to swimsuits that move seamlessly from beach to street, every piece is thoughtfully made, balancing sartorial charm with a deep respect for nature—the brand has been proudly B-Corp-certified since 2019.
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The maestros of restraint, Matteau has set the benchmark for elevated minimalism.
The Australian label focuses on clean lines, impeccable fits and understated silhouettes that prioritise longevity. From the thoughtful construction to the responsible manufacturing that supports local makers and the highly chic designs, Matteau’s pieces are designed to outlast trends and form the backbone of a timeless summer wardrobe.
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The world of swimwear hasn’t always been an inclusive one, but You Swim is redefining what a fit can look like, designing swimwear that adapts to your body rather than the other way around.
Their innovative Versoform fabric stretches comfortably across sizes US 2-24, offering flexibility without losing shape or support. With no side seams and sleek, modern cuts, these pieces feel and operate like a second skin. Not only are they easy on the eyes, but the brand champions body neutrality and celebrates change, creating swimsuits that grow, shrink and shift with you through the seasons—think swimwear for real life, with comfort and acceptance at its core.
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Modibodi brings its leak-proof innovation to the beach and pool, creating swimwear that is functional all month long without sacrificing style.
Founded by Kristy Chong after her own frustrating experience with traditional disposable hygiene products, the Aussie brand now offers OKEO-TEX-certified garments that are tested to remain leak-proof for up to 100 washes. The pieces look sleek and streamlined but deliver serious performance, offering peace of mind for periods, postpartum life or light bladder leaks. Utterly liberating, if you ask us.
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With its subtle retro leanings, FELLA designs emphasise fit and tactile texture.
Referencing everything from 90s minimalism to Mediterranean holidays, while maintaining a clean, contemporary polish, each season sees collaborations with artists that bring new colour and personality to the brand’s signature simplicity.
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Founded by ever-stylish Olive Cooke, Cooke Swim mixes classic cuts with unique twists, resulting in swimwear that feels flattering, modern and effortless.
In-house prints draw from nature and far-flung holidays, creating a cohesive resort mood that carries through each collection. Fabrics are buttery, fits are easy, and the styling possibilities are endless thanks to clever mix-and-match options.
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