Whether you’re planning an escape to somewhere on the opposite side of the globe – or are simply counting down to the warmer months in Australia – it feels like now is the perfect time to be dreaming of summer. After months of turtlenecks and tracksuit pants, it’s a relief to let your mind wander to long afternoons spent in swimwear by the water, cocktail in hand. Now, just in time to make all of those summer daydreams a reality, JETS Australia has announced the launch of its Golden Hour campaign.
Starring Thai-Australian model and actor Melanie Jarnson as the face of the campaign, the Golden Hour collection is filled with the timeless silhouettes and sophisticated swimwear staples that JETS has long been known for. Shot on location at a private estate in Sydney’s Palm Beach by photographer Simon Upton, the campaign is guaranteed to inspire your next European holiday or summer weekend away.
The campaign, which launched online and in department stores today, is a vibrant mix of prints, sun-kissed colours, and chic swimwear staples. Designed in Sydney, the new range looks to enliven your senses, much like that first dip in the ocean of the season.
There’s a swimwear style in the collection for every summer mood, whether it be a classic khaki one-piece or a striped swimsuit that would look right at home in Italy’s Sorrento. And when it comes to accessorising, the JETS Golden Hour campaign isn’t short on inspiration, matching chunky bangles, over-sized sun hats, and hoop earrings, and golden chain necklaces with the brand’s iconic swimwear.
The JETS Australia Golden Hour collection launched on July 12 and is available to purchase online and through leading department stores.