Cult-Favorite Beauty Brand OUAI Set To Release Candles in September

Bringing the scents you know and love into your home.

We Can’t Wait To Get Our Hands On OUAI x BYREDO Leave-In Conditioner Mojave Ghost

OUAI founder Jen Atkin shared everything you might need to know about the new launch, out today

Jen Atkin Convinced DIY Aficionados to Put Sugar in Their Hair

The beauty pro blessed the internet with the '1950s hairdresser trick' she loves using to perfect Hailey Bieber's strands