If you’ve ever been packing for a getaway and couldn’t find easy-to-wear pieces in breezy linen fabrics, Hevron is just the brand you’ve been waiting for.
Founder Melanie Wasilewski started the line, with support from her husband David Wasilewski (an original founder of SPANX with a history of building brands), and first launched Hevron in November 2022 at Saks Fifth Avenue. It later launched at Shopbop, as well as other specialty retailers.
“The brand was born out of my own desire for styles that were casual yet sophisticated and I felt that was a lack of these types of pieces in the market,” Wasilewski tells GRAZIA USA. “So much of resortwear is print-heavy, floral and super skin-bearing.” Hevron, she explains, “embodies a sense of laid-back elegance.”
With a focus on modern essentials, the brand captures the classic femininity of women in everyday life combining different fabrics, textures and prints to add a playful touch while keeping a clean and tailored look.
“We incorporate modern trends found in resortwear, such as crops and cutouts, in a way that is chic, timeless and wearable for years to come rather than seasons,” says Wasilewski, a former buyer. “The Hevron customer is chic, stylish, modern and appreciates fine fabrics — and we offer styles for every age.”
Some of Wasilewski’s favorite looks from the collection include the Simona Dress — which Wasilewski describes as “the ultimate beach-to-brunch piece. You can dress it up with the right accessories or throw it over a bikini for a chic poolside look.”
She also loves the Alina Wide-Leg Pant. “These are the perfect everyday piece and a staple in our core collection,” Wasilewski says. “The fit is flattering for all body types, everyone who tries them loves them. We hope to introduce new colorways in the signature style every season.”
Plans for the brand includes a full expansion into lifestyle and other categories including accessories and footwear. “Until then, we will continue to introduce new fabrications such as knits and denim so our customer can wear Hevron pieces year-round.”
