Ugg really just said, “It’s giving Cher.” For the brand’s latest campaign, Ugg called upon the iconic star power of Cher to lead its new “Feel ___” series. As the face of the Spring 2022 campaign, the musician, actor, and fashion icon got cozy in her Ugg classic mini boots and Coquette slippers to contemplate her enduring love for movies and what it means to be an icon. “It means absolutely no sense to me,” she says. Set in Cher’s Malibu beachfront home, the campaign was directed by Michael Barth and shot by Neil Favila. Lounging around with some popcorn and her cat, the star watches films, lights candles, and meditates while wearing Ugg’s signature “timeless heritage” styles – which you can shop now in our edit below.
The latest style star to appear in the “Feel” campaign, Cher joins the ranks of supermodel Iman, legendary fashion journalist André Leon Talley, NBA idol Kareem Abdul-Jabbar. For further proof that Cher is a hot commodity, she also fronts the new MAC Cosmetics campaign alongside rapper Saweetie.
With Cher giving us comfy winter shoe vibes, GRAZIA has compiled a list of chic shearling slipper-inspired fashion-forward footwear to add to your wardrobe.