Matching pajamas, retro hair and a very famous family posing like it’s a department-store studio in 1962. Every family has one: the holiday portrait that gets pulled out every December, with the matching sweaters, the stiff smiles and the hairstyles nobody will ever explain. It is a ritual that has survived every trend, every filter and every generation.
Now the most photographed family in America has made its own version. For the Skims 2026 Holiday Shop, which opened on Oct. 29, Kim Kardashian brought together Kourtney, Khloé, Kendall and Kylie for a campaign shot by photographer Nadia Lee Cohen, known for her cinematic, retro-saturated images. The result is a series of midcentury-style family portraits, complete with a Santa Claus on hand for good measure.
The Nostalgic Family Portrait, Reimagined
The look borrows from the classic studio portrait: posed groupings, soft backdrops, coordinated outfits. Kendall even wears a 1960s-inspired hairstyle. What keeps it from feeling like a costume is the styling, which leans into satin, velour and lace rather than itchy wool.
“The holidays have always been such a special time for our family,” Kim said in the announcement, and the campaign plays that up shamelessly. It is part family album, part fashion editorial, and entirely on brand.
What’s in the Holiday Shop
The collection covers sleepwear, loungewear, knits and intimates, plus gifting pieces. A few prices to know:
Skims, Sleep Button-Up Set, $98
Skims, Velour Sleep Set, $148
Skims, Sand-Washed Silk Oversized Sleep Set, $298
Skims, Fair Isle Micro Triangle Bralette, $38
There is also a Logo Plush Pointelle henley and legging set at $128, a matching skirt at $88, a $54 beanie, sheer lace stockings, slippers, blankets and a 12-Day Advent Calendar. Kids’ pajamas, baby onesies and pet sweaters complete the family picture, literally.
Why the Matching Family Look Keeps Coming Back
Matching holiday outfits used to be something you endured. Now they are something you plan. The appeal is simple: one photo, everyone in it, once a year. It is low-effort nostalgia, and it photographs beautifully. Kendall, who has a knack for making understated pieces look expensive, as she showed with her navy shoes, is a big part of why the campaign feels more chic than cheesy.
How to Take Your Own Holiday Portrait
You do not need a famous photographer or five sisters. Pick one shared element rather than identical outfits: the same color, the same fabric or the same pajama print. Choose a plain backdrop, a wall, a sofa or a staircase, and keep the lighting warm. Pose everyone close together, slightly overlapping, the way old studio portraits did, and take the photo before dinner, not after. For a setting with a little more character, take a cue from Kendall’s bold tiled floors. The lesson worth borrowing is coordination, not uniformity.
The Bottom Line
The Kardashian-Jenner sisters just recreated a nostalgic holiday family portrait for Skims, and it might be the most relatable thing they have done all year. Matching pajamas are optional. The family photo is not.
