As the 90s continue to steer modern fashion, it’s important to look back at those who actually gave birth to the movement. You know, the real OG’s of flatform sneakers and double denim. The pioneers, the trailblazers, the guinea pigs who wore space buns in their hair and plaid mini skirts, chokers so tight indeed, it looked like they were being choked (by bad taste). Above all else, it’s pop culture that dictates the sartorial zeitgeist of a generation, whether it’s via music, film or the silver screen. It’s these proponents of pop culture – the hilarious and relatable TV characters, the angsty bands, the aspirational movie stars – who hold such immense influence; when dismantled, the sartorial semiology of a decade is likely attributed to these very people. The Elvises, the Hepburns, the Bowies, the Barrymores, the popular movers and shakers who via their craft shape the way we dress, and even the way we view the world. The nineties in particular was a decade defined by the sitcom. Seinfeld, Friends, Full House, Fraser, The Nanny, The Fresh Prince of Bel Air, Home Improvement, Melrose Place – when we think back to the era we’re quick to recall the characters on these shows who made us laugh and cry, and in turn shaped the way we dressed. ‘Seinfeld’s Elaine Benes, played by comedienne par excellence Julia Louis-Dreyfus, was one such character.

A little gawky, a little goofy, a little fuzzy round the edges, Elaine didn’t possess the perfectly layered cuts of Rachel Green, or the fashionable chutzpah of Fran Fine, but she possessed the pizzazz and the eccentricity – and her own idiosyncratic style to go with it. Sure, it was a little kooky, a little frumpy, a little gauche at times, but it was an extension of the character – offbeat, headstrong, and gloriously ungainly – a fashion formula that gave credence to Louis-Dreyfus’ spectacular characterization (and one which the actress actually played a part in constructing).

When used in fashion talk – “Oh my god, that skirt is so Elaine” – a comparison to ‘Seinfeld’s titular and terrific female lead is typically a put-down, conducive to some terrible outfit riddled with bad nineties anxiety. Gah!

But today, Elaine’s wardrobe fares a little differently. In fact, it’s never been more relevant.

One look at her outfits – the floral tea frocks, the oversized denim, the clunky footwear – and you’d think she was about to mix you a cold brew in a well-worn industrial nook somewhere in a newly gentrified artsy area. Which makes one ponder: was Elaine the original hipster? An accidental hipster? A hipster before the word was even coined? Even the “anti-fashion” movement of today (the Man-Repellers and Scandi style set, for example) could be traced back to one Elaine Benes, the show as a whole often cited in their fashion choices.


Along with classic 90 style tropes now on repeat by the likes of the It-elite – mom jeans and awkward sneakers – Elaine’s wardrobe also featured a sequence of other, not-so-common 90s gems (the ones modern hipsters now sleuth at musty vintage stores). These include the famous floral dresses, Peter Pan collars, longline skirts (usually also floral), leather jackets (the fringed one she wore was actually Louis-Dreyfus’s own Ralph Lauren jacket), lacy shirts, lace-up brogues and bobby socks, oversized blazers, big shoulder pads, brooches – basically the “other” nineties, the style subculture of the era that cheered kooky conservatism rather than crass and willed a different kind of nineties woman.

And while the Bellas and the Gigis and the Kendalls go on this nineties ride with their itty-bitty tube tops and scant slip dresses, Elaine’s accidental hipster style is far more intriguing.

So without further ado, a shopable breakdown of the wardrobe of the one, the only, the hilarious Elaine Benes, which funnily enough has never been more relevant – and cooler – than today.

The floral dress

Vittoria Midi Dress in Venissa Floral, faithfull the brand at mode sportif, $199. shop now

The peter pan collars

Ruffled-collar cotton-poplin shirt, ganni, $305. shop now

The chunky brogues

Lace up Sequins & Patent Calfskin shoes in Gold, Ivory & Black, chanel, $2520. shop now

The white socks

MEN Slub Half Socks, uniqlo, $4.90. shop now

the denim jacket

Reversible oversized denim jacket, martine rose at matches fashion, $1,373. shop now

The long floral skirt

Bella Silk Satin Skirt, lee mathews, $459. shop now

the fringed leather jacket

Russell fringed suede jacket, iro at net-a-porter, $2,668.82. shop now

the lacy shirt

Oriana lace-trimmed bib shirt, gabriela hearst at matches fashion, Now $568. shop now

the oversized blazer

The Stella double-breasted grain de poudre wool blazer, GIULIVA HERITAGE at net-a-porter, $2,867.88. shop now

the hobo bag

Polished Pebble Leather Sutton Hobo, coach, $595. shop now

The statement brooch

Morris gold-tone and resin brooch, EJING ZHANG at net-a-porter, $213.74. shop now