Taylor Swift has made history with her groundbreaking Eras Tour. Kicking off in March 2023 in Arizona, U.S., and ending this month in Vancouver, Canada, it has consisted of 149 tour dates in 51 cities across 21 countries, with Swift performing for three hours each night of the tour. But the hardworking megastar knows all too well that it’s not her talent alone that has made the tour such a global success.
To show her appreciation for all the people around her who helped put on the sold-out shows, the Grammy winner has offered generous bonuses to all the supporting crew behind the Eras machine. As confirmed by Page Six, Swift’s bonuses total over $197 million USD ($306 million AUD approx.) to everyone from her dancers and riggers to sound technicians, caterers, and beyond.
TMZ reported last year that Swift, 34, also gifted truckers on her tour $100,000 each ahead of her concert stop in Santa Clara over the weekend.
Designed as a tribute to her extensive discography across her 17-year career, the Eras Tour covers all chapters of the singer’s music from her ten studio albums. Ranging from country and pop to folk and alternative rock genres, the classics from Fearless and Red can be heard with Reputation and Folklore. Though she still has her whole career ahead of her, the milestone tour reflects a lifetime of hits. Somehow, Swift also managed to release three whole albums during the 18 months she was performing on/off.
First performing in Glendale, Arizona, Swift has been dazzling fans with a mind-boggling 44-song setlist and a plethora of glitzy costumes. Since then, her concerts have drawn famous friends and faces, including Nicole Kidman and Keith Urban, Drew Barrymore, Reese Witherspoon, Gigi Hadid and plenty more. Ticket sales for fans have constantly made headlines, with many struggling to get in on the action and ticket distributor sites crashing from the overwhelming demand.
Naturally, the tour was a huge commercial success, with Forbes crediting $1.93 billion USD to ticket sales for just 121 of the shows alone—and this doesn’t count the $402 million USD that the concert’s movie generated at the box office or the 814,000 copies of The Eras Tour Book sold. Globally, the buzz saw a healthy boost to global economies, too. Australia alone saw $300 million AUD injected into its economy, according to NAB Bank, while RMIT University valued the national economic impact of the tour at more than $500 million. In the same country, she performed to 96,000 people at the Melbourne Cricket Ground—the largest crowd of her career.
With a refreshed estimated net worth of $1.6 billion USD ($2.4 billion AUD, approx.), the tour has made the Nashville native the wealthiest self-made woman in music, surpassing Madonna and Beyoncé. Before Swift’s tour, Rihanna sat at the top with an estimated net worth of $1.4 billion USD ($2.1 billion AUD, approx., thanks to her incredible talents and Fenty Beauty empire.
