Taylor Swift Folklore
Image credit: @bethgarrabrant via @taylorswift

Taylor Swift isn’t known for her spontaneity, especially when it comes to new music. Remember Lover? The build up was intense: her entire Instagram was wiped clean before a steady stream of candy-coloured posts were uploaded for weeks on end, finally reaching fever pitch at the release of the album cover.

But now, seemingly out of nowhere, the singer/songwriter has announced the release of her eighth studio album, Folklore.

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Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise 🤗Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; @aarondessner (who has co-written or produced 11 of the 16 songs), @boniver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and @jackantonoff (who is basically musical family at this point). Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant. Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with. Love you guys so much ♥️

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On Instagram, Swift explained: “Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen.” Folklore is a compilation of 16 tracks, and includes collaborations with some of her musical heroes, including Aaron Dessner of the National, Justin Vernon of Bon Iver, William Bowery and longtime collaborator Jack Antonoff.

Swift also announced the video clip for the track, Cardigan will premiere tonight. Swift wrote and directed the entire project, and because it was shot during the pandemic, even took on her own hair, makeup and styling. A medical officer was even present on the day to ensure strict health and safety measures were adhered to.

 

Folklore will premiere at midnight EST on 23 July.

thoughts?