Sofia Richie Grainge
LOS ANGELES, CA – NOVEMBER 23: Sofia Richie is seen on November 23, 2022 in Los Angeles, California. (Photo by Rachpoot/Bauer-Griffin/GC Images)

Style icon Sofia Richie Grainge is generously sharing her coveted beauty routine with her adoring fans. Her latest TikTok video provides an exclusive peek into how she achieves her remarkable yet effortlessly chic slicked-back bun. And, she’s graciously letting us in on the secret behind her glamorous hairdo: The revered and award-winning UNITE 7SECONDS Detangler and BLONDA Oil!

@sofiarichiegrainge

Sleek lazy girl bun 🫶🏼

♬ original sound – Sofia Richie Grainge

Sofia’s Casual Glamour

Sofia affectionately describes her hairstyle as her “lazy girl” look. She confesses to sporting it frequently, a testament to her relaxed approach to hair care. Over the years, she’s honed her technique making it look easy and now she’s sharing her wisdom. To initiate the process, Sofia begins with freshly washed hair, applying the UNITE Detangling Spray.

UNITE 7SECONDS Detangler

This lightweight, leave-in spray is a multi-tasking wonder. Beyond its instant detangling prowess, it simplifies brushing, strengthens hair with its protein-infused formula, preserves hair color vibrancy, tames frizz, enhances shine, safeguards against brushing-induced damage, and provides protection against UV and thermal damage — and it’s Sofia’s secret weapon.

A Favorite Among the Stars

Sofia Richie, Selena Gomez, and even the youngest trendsetter, North West, all swear by the efficacy of 7SECONDS Detangler. This beloved product has been gracing the beauty routines of celebrities since its inception in 2003. Notably, luminaries like Jennifer Aniston, Vanessa Hudgens, Charli D’Amelio, Ciara, and Julianne Hough are among the notable names who’ve endorsed it.

UNITE BLONDA Oil

After mastering the art of the slicked-back bun with UNITE’s Detangling Spray, the it-girl uses UNITE’s BLONDA Oil. This final touch adds a stunning, long-lasting shine that can’t be ignored.

“My absolute final touch is you can go in with any oil, and I just grazed all around my head just for that extra sleek shine. I think this honestly makes the difference,” Sofia shared. The BLONDA Oil not only imparts beautiful, enduring shine but also deeply hydrates, seals dried ends, provides protection against UV and thermal damage, and even reduces blow-dry time.

Experience the Glamour Firsthand

If you’re eager to channel the effortless allure of Sofia Richie Grainge and other A-listers, it’s time to acquire your very own bottles of 7SECONDS Detangler and BLONDA Oil. This is your golden opportunity to capture the essence of celebrity haircare that’s been turning heads on red carpets and social media feeds alike. Grab your bottles today!

SHOP NOW:

Sofia Richie Grainge
UNITE 7SECONDS DETANGLER, $35. SHOP NOW.
Sofia Richie grainge
UNITE BLONDA OIL, $49.50. SHOP NOW.