Our communities thrive on the spirit of small businesses; those hidden gems that craft unique experiences, provide jobs, and infuse our neighborhoods with vibrancy. Small Business Saturday, a celebration that unfolds every year on the Saturday after Thanksgiving, is a nod to their significance.
How Did Small Business Saturday Start?
Back in 2010, American Express initiated Small Business Saturday to shine a spotlight on local businesses during one of the busiest shopping weekends of the year. The concept was elegantly simple: encourage folks to patronize independent, locally-owned businesses on the Saturday after Thanksgiving. The inaugural Small Business Saturday was a triumph, drawing over 100 million people to support small businesses nationwide.
Why is Supporting Small Business Saturday Important?
Small businesses form the bedrock of our economy, fostering job creation, contributing to tax revenues, and enhancing the overall well-being of our communities. They also encourage Americans to continue striving towards their dreams by pursuing their passions, encouraging entrepenuership and a unique and diverse retail market. By supporting these enterprises, it is an investment in both our present and future.
Small Businesses to Explore on Small Business Saturday:
Abbode
Find vibrant home decor and cheeky home goods, influenced by the style and trends of New York City.
Boy Smells
Indulge in unique and sophisticated scents crafted for both men and women.
Golde
Prioritize wellness with superfood powders and lattes from this innovative brand.
Kindred Collective
Explore a curated marketplace featuring handmade treasures from local artisans.
KINDRED COLLECTIVE: SHOP NOW
Luma Jewlz
Embark on your adventures with stylish and one-of-a-kind handmade jewelry and trinkets.
Modern Citizen
Unleash your style with sustainable and chic clothing for both men and women.
Outerknown
Embrace sustainability with high-quality clothing crafted from recycled materials.
Thistle Farms
Purchase delicious home scents made with love and in support of a good cause, providing women survivors of exploitation with a safe place to live, a meaningful job, and a lifelong sisterhood of support.
How Can I Best Support Local Small Businesses?
Beyond the buzz of Small Business Saturday, there are myriad ways to champion your local small businesses:
- Year-Round Patronage: Make a lasting impact by supporting local businesses throughout the entire year, not just on Small Business Saturday.
- Spread the Love: Share your positive experiences by writing reviews online, helping others discover and connect with local businesses.
- Word-of-Mouth Magic: Harness the power of word-of-mouth marketing by telling your friends about your favorite local businesses and encouraging them to explore.
- Social Media Connection: Stay in the loop with your favorite local businesses by following them on social media, and keeping up with their latest news and events.
Your commitment to shopping local and implementing these tips can truly make a difference in nurturing the heartbeat of your community, especially during the holiday season!
