Simone Rocha
Models present creations by designer Simone Rocha during the 2017 Spring / Summer catwalk show at London Fashion Week in London on September 17, 2016. / AFP / NIKLAS HALLE’N (Photo credit should read NIKLAS HALLE’N/AFP via Getty Images)

London-based designer Simone Rocha has been announced as the latest H&M designer collaborator. Joining the likes of Chanel, Balmain, Kenzo, Versace and Stella McCartney, Rocha will create an affordable line to be released through H&M on March 11th. 

Known for her dreamy, ethereal and opulent collections, Rocha, whose designs are beloved by everyone from the Duchess of Sussex, Kate Middleton, to Rihanna and Michelle Obama, is using the collaboration to celebrate the 10-year anniversary of her eponymous brand. The collection, announced with a teaser video including Normal People actress Daisy Edgar-Jones and model Adwoa Aboah, is said to be a reworking of her ten-year archive. 

While the offering hasn’t been revealed yet, H&M says that we can expect Rocha signatures, such as, delicate tulle dresses, tartan tailoring, beaded shirting, cable knits, trench coats, sparkling jewelry, and pearl-embellished shoes. Plus, if the teaser video is anything to go by, we’ll likely get cute headbands, puffy sleeves and embellished collars. You had me at tulle. 

The pieces will come in a romantic color palette that mixes cream, pink, red, and black, and, for the first time ever, Rocha will also be designing menswear and childrenswear. 

“I am so thrilled to be working with H&M on this very special collection,” Rocha said in a statement. “It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garçons — it’s such an amazing list of alumni to be a part of.”

Before H&M releases campaign imagery, find our Simone Rocha wish list, taken from her previous London Fashion Week shows, below.

A model walks the runway at the Simone Rocha show during London Fashion Week February 2019 at the Royal Academy of Arts on February 16, 2019 in London, England.
LONDON, ENGLAND – SEPTEMBER 15: A model walks the runway at the Simone Rocha show during London Fashion Week September 2019 on September 15, 2019 in London, England. (Photo by Estrop/WireImage)
LONDON, ENGLAND – FEBRUARY 16: A model walks the runway at the Simone Rocha Ready to Wear Fall/Winter 2020-2021 fashion show during London Fashion Week on February 16, 2020 in London, England. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
LONDON, ENGLAND – SEPTEMBER 15: A model walks the runway at the Simone Rocha show during London Fashion Week September 2019 at Alexandra Palace on September 15, 2019 in London, England. (Photo by Jeff Spicer/BFC/Getty Images for BFC)
LONDON, ENGLAND – FEBRUARY 17: A model walks the runway at the Simone Rocha Autumn Winter 2018 fashion show during London Fashion Week on February 17, 2018 in London, United Kingdom. (Photo by Catwalking/Getty Images)
LONDON, ENGLAND – FEBRUARY 17: A model walks the runway at the Simone Rocha Autumn Winter 2018 fashion show during London Fashion Week on February 17, 2018 in London, United Kingdom. (Photo by Catwalking/Getty Images)
LONDON, ENGLAND – SEPTEMBER 16: A model walks the runway at the Simone Rocha Ready to Wear Spring/Summer 2019 fashion show during London Fashion Week September 2018 on September 16, 2018 in London, England. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
LONDON, ENGLAND – FEBRUARY 16: A model walks the runway at the Simone Rocha Ready to Wear Fall/Winter 2019-2020 fashion show during London Fashion Week February 2019 on February 16, 2019 in London, England. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
LONDON, ENGLAND – FEBRUARY 20: A model walks the runway at the Simone Rocha Autumn Winter 2016 fashion show during London Fashion Week on February 20, 2016 in London, United Kingdom. (Photo by Catwalking/Getty Images)
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