“Listen. Do you hear it? That’s the sound of success,” Scott Waldman, the founder and owner of R&B Roofing and Remodeling, says with a hint of pride in his voice. He’s referring to the melodic jingle that rings out from his company’s vehicles, reminiscent of an ice cream truck and equally as effective in drawing attention.

When you think about roofing and remodeling, you don’t typically associate it with jingles, university partnerships, and footballs. But that’s where Waldman’s genius lies. He recognized the need to stand out in a competitive industry and took a path less traveled, equating his multi-million dollar roofing and remodeling business with the nostalgic charm of an ice cream truck. The result? An empire with over 400 team members, the largest of its kind in the tri-state area.

Waldman’s marketing strategies are as unique as they are effective. One of his signature moves is his partnership with the University of Louisville. During halftime shows at football and basketball games, Waldman promotes his brand, adding a splash of creativity with cash prizes and logo-branded footballs.

“Our partnership with the University of Louisville is something I’m really proud of,” Waldman shares. “During halftime shows at football and basketball games, we get a chance to engage with the community and promote our brand in a way that’s fun and memorable.”

The initiative involves fans attempting to throw R&B logo-branded footballs through a target. “We start the prize money at $25,000 and increase it with each game, aiming to give away $365,000 each football season,” Waldman explains. This strategy has not only bolstered the company’s visibility but underscored its unique approach to customer engagement.

But his genius doesn’t stop there. Every R&B Roofing and Remodeling vehicle is equipped with a speaker system that plays the company’s catchy jingle. This unique touch turns heads at neighborhoods, trade shows, and sporting events, often leading to appointments or inquiries about the company’s services. It’s a simple yet ingenious strategy that has turned the company’s fleet into a fleet of mobile advertisements.

“You know, our jingle is more than just a catchy tune,” Waldman says. “It’s a conversation starter. As we drive around neighborhoods, trade shows, and football games, people hear our jingle and often approach us for appointments or inquiries about our services. We’ve transformed our vehicles into mobile advertisements that truly connect with people.”

R&B’s “Got2BeBaths” campaign is another testament to Waldman’s innovative approach. “We’ve put our logo on everything – business cards, giveaways, even a mascot,” Waldman says with a laugh. “And who doesn’t love a surprise? We hide branded rubber ducks in the baths we remodel. Customers love the whimsical touch.”

Waldman’s creative marketing strategies extend into the digital realm as well, but he emphasizes the need for authenticity and fun in every initiative. “At the end of the day, we’re not just a roofing and remodeling company,” Waldman states. “We’re a brand that values uniqueness, creativity, and above all, a great customer experience.”

Scott Waldman’s journey from zero to a roofing and remodeling titan is a masterclass in innovative marketing. His unconventional strategies and commitment to creating memorable experiences have propelled R&B Roofing and Remodeling to the top of the industry.

As he continues to lead with the same passion and innovative spirit that has been the cornerstone of R&B’s success, Waldman’s approach to branding offers a powerful lesson: “In business, it’s not just about standing out,” he says. “It’s about creating a tune that people will remember and resonate with. And that’s what we’re doing at R&B – creating a symphony of success that’s truly hard to ignore.”