Prada is joining an impressive line-up of luxe labels heading out East this summer — and it’s bringing with it a special collection to celebrate. The new permanent store will feature selections from the women’s and men’s ready-to-wear collections, plus leather goods, footwear, and accessories. To kick things off, there will also be a temporary installation featuring a seasonal line with pieces that “evoke a touch of energy and the atmosphere of summer.” (Who can resist that?)
The 1,600-square-foot space is in keeping with the airy, bright layout of many Hamptons boutiques thanks to its large windows offering lots of natural light. The installation features an ivory-and-green striped carpet with walls in the same graphic print. There are also alternating stripes in contrasting colors on surfaces inside, and the brand’s iconic triangle logo has been reinterpreted through as a neon sign. To get your hands on the new seasonal collection, stop by 2 Newtown Lane, East Hampton, New York 11937.