
Giorgio Armani. A man who needs no introduction. A man who not only pioneered Italian luxury fashion more than 40 years ago but continues to steer it today. A man whose oeuvre is so vast, so rich, so culturally dense he stands as a kind of modern Renaissance man. Italy’s Renaissance man.
From building huts on the banks of the River Trebbia to helming the Armani empire today, we chat exclusively to Mr. Armani about his history, how he’s personally surviving quarantine (including his love of biographic film), navigating the current “war economy” of fashion and the moment he decided to stage his show behind closed doors.
Your decision to hold the fashion show
behind closed doors was the first sign of this difficult time. Can
you tell me how that decision was made?
I’ve always followed the situation with particular interest,
staying as informed as possible. When I perceived the gravity of
the situation, I did not feel like exposing the many people who are
involved in fashion shows, i.e. my employees, reporters and buyers,
to a health risk. I looked for an alternative that would not halt
the system and yet protect everyone involved. I think I made a wise
decision, one I would repeat in the future. And I was very pleased
to see the public’s appreciation. They showed their trust in me,
and I thank them for this.
How had your week been up to that
moment?
It had been a week of intense work, as all the weeks prior to a
fashion show are, though inevitably affected by the news that
continued to pour in. I remember thinking that what was happening
in China was no longer so distant.
What was the emotional cost of
choosing, for the first time in your history, to show your
creations without an audience?
It was not the first time. It had already happened in Paris, years
ago, when I had a fashion show behind closed doors, although at the
time the audience consisted of my employees. Here instead the
audience was empty and there were only the few working crew.
What was your impression of the empty
audience?
It was a strange feeling, somewhat surreal, but I was sure I had
made the right choice and I felt at ease.
These days, we frequently hear that we
are going through a war, with a plethora of military metaphors
being used in discourse, e.g. fighting a virus, being entrenched at
home, queuing to buy bread, the potential rationing of certain
products. As your generation truly experienced real war, what
similarities and differences do you see?
We are indeed at war, but against an enemy that is invisible and
global. The fear, though, for myself and my loved ones, is the
same. As is the great desire to start over, but at a different
pace, learning from this experience.
What do you remember in particular of
the war years?
Its harshness, but also the way my mother was able to make the most
difficult times less painful for us children. Then I remember the
time we spent in San Nicolò, a small town about 30 km from
Piacenza, where we had moved to. As much as we could, we tried to
live a normal life next to our neighbors. Over time, I realized the
value of that form of solidarity, of mutual support.
What were the saddest days of that
time?
When you would suddenly hear the air raid sirens followed by
bombing. And the days when I saw the look of deep concern on my
parent’s face.
And what did you do to feel
better?
We children would play with simple things. I remember the fun of
building huts on the banks of the River Trebbia. I was lucky to
have two brothers. I never felt alone.
How did you come to the decision to
convert your factories to manufacture supplies essential to doctors
and nurses, a choice, again, known as “war economy?”
Yes, at this time of deep crisis and economic downturn, which
requires extraordinary measures, I think it’s vital for all of us
to contribute and do our part. The manufacturing plants were
closed, while the need for PPE, personal protection equipment, for
the health care workers involved at the forefront is ever
increasing. The decision to reconvert the production to make
medical overalls seemed a duty to me. Doctors and nurses are giving
a vital contribution, risking their health and their lives every
day. I wanted to formally thank them for their commitment and
selfless dedication to their work with a practical action that
would speak louder than words.
The population most affected in the
world is the elderly. Why should the elderly always be protected
and saved?
Because they are people, and when it comes to saving lives age, sex
and origin don’t count.
How would you describe the invaluable
legacy (i.e. memories, knowledge, wisdom) with which the elderly
contribute to our communities? And what could be done to enhance
such contributions?
That’s exactly the word I would use to describe it, invaluable. The
elderly today are much more active and integrated than they were in
the past. Stimulating and leveraging their knowledge would lead to
an exchange of values and skills between generations, very
important for the development of society.
How are you experiencing quarantine?
Aside from working, are you reading or rereading a book or watching
good movies? How are you using this somewhat suspended
time?
I recreated my routine and I stay informed. I’m busy, in some ways
much more than I was before, but in the evening I enjoy watching a
movie. Recently I watched The Darkest Hour, starring a superb Gary
Oldman as Winston Churchill. I truly enjoyed it. I’m also following
the series Babylon Berlin, very well produced. It takes me back to
my childhood, as the costumes remind me of the clothes my
grandfather wore. I’m rereading Memoirs of Hadrian, by Marguerite
Yourcenar, and Agnelli Segreti by Gigi Moncalvo: I love the
biographic genre.
What do you miss the most of life
pre-lockdown?
I miss the meetings and appointments with my employees, direct face
to face interactions, looking people in the eyes. And I miss the
background noise of a lively, busy city with all its energy.
How does it affect you to see images
of empty streets in Milan and elsewhere?
An alienating effect: the cities appear very beautiful, a sort of
suspended beauty because desolately lifeless.
In this period we are all facing the
fear of dying and, by contrast, the way each of us expresses our
attachment to life. For many, this means having religious thoughts.
And for you?
I think that faith is comforting, but it is also a gift of grace
possibly for few. For me it means acting, doing something
practical. I rarely give up.
As a young man, you wanted to be a
doctor. How did this wish come about and why did you then change
your mind?
I enrolled in medical studies, thinking of becoming one of those
romantic, adventurous country doctors described by Cronin in that
extraordinary novel The Citadel, that so moved me when I read it as
a boy. Never like today has that wish come back so intense.
What is the first thing you’ll do when
this period is over?
I’ll have a meeting with my collaborators from the Style department
and resume working on the collections touching fabrics, trying
clothes on the models. I really miss this physical, practical
aspect of my work.
Professor Brusaferro of the Italian
National Institute of Health said: “After COVID-19, we’ll have to
find a new way of doing the things we like. They will have to be
done in ways that help us avoid triggering the infection again. It
takes creativity to think of a different future.” What do you think
of this idea and how do you envision this future?
The pandemic will not disappear any time soon and we’ll have to
wait for an effective vaccine to be created. Until then, we are
forced to reconsider our way of living and interacting with people.
We’ll have to find new solutions to restart the economy, and
culture, too. I see the future as a reconstruction effort, but it
will require a shared commitment by us all.
In your opinion, will anything change
drastically in the world of fashion after this global
“shock?”
I do hope so. I’ve been saying this for some time now. We should
slow down. I’ve always thought that in the past few years the need
to show more and more had become a problem. A false need, driven
more by the economy than by real customer demand. This resulted in
pre-collection fashion shows, with multiple deliveries that
saturates stores with too much merchandise. If this pandemic is
teaching us anything, it is to be more careful, avoid waste, do
more and better, with less. I will keep this in mind myself, for my
own business activities.
Many Italians in this period have
played music or sung on their balconies. When all this will be
over, which song would you like to sing (or hear), as a sign of
joy?
I don’t sing, and it’s better that way! I’d like to hear the music
of the fashion show in a full theater or the Italian national
anthem at the next Olimpia basketball game.
This interview was originally conducted by Paola Jacobbi for GRAZIA Italy.












