The value of friendship is more prevalent than ever during these uncertain times. Whether it be a call at the end of a stressful day or a socially-distanced coffee catch-up, a strong support system has been the one thing cushioning those bouts of anxiety and delirium; a group of people who love you with so much conviction and so much heart it’s impossible to doubt your own capabilities as you navigate this speed bump.

Together with Pandora, we’re toasting to the magic of friendship. The jewelry brand has released a charming and inspiring collection called Pandora Friends; a playful take on fashion and each with their own adorable personalities.

Under the creative direction of Dané Stojanovic and as shot by Sevak Babakhani, we’re introducing you to the little characters on each charm – and the stories behind them – so you can pick and choose which best match the qualities of your best friends, the ones who deserve a special gift.

Happy shopping!

Nini the Rabbit
Beautiful, kindhearted and sensitive, you can find Nini the Rabbit and her huge floppy ears flouncing about Burrow Borough with a cold-pressed carrot juice as she deals out sound advice to her friends.
Pandora Nini The Rabbit

Pandora Nini The Rabbit
Pandora Nini The Rabbit Charm SHOP NOW

Pippo the Flying Pig
A motivator to all his pals, Pippo the Flying Pig embodies the phrase, “When pigs fly.” He’s the one who is always pushing his peers to dream bigger and reminding them of their capabilities.


pandora Pippo The Flying Pig charm SHOP NOW

Rob Bot & Bella Bot
Bella Bot is one strong little woman. Robust and with a heart of gold, she is living and working in this silver metropolis with Rob Bot, her partner. He is known among the boys as the one to go to when you need a steady hand to guide you through a tough situation.

Pandora robot charm
Pandora Bella Bot Charm SHOP NOW
Pandora Rob Bot Charm Shop Now

Dino the Dinosaur
Known among his friends as an oracle of sorts, Dino the Dinosaur has roamed Mushroom Mountain for many years. He’s always offering up pearls of wisdom, is fiercely loyal and believes life is a marathon, not a race.
Pandora Dino the dinosaur

Pandora Dino the dinosaur
Pandora Dino The Dinosaur Charm SHOP NOW

Theo Bear
Everybody has that sweeter than honey friend, the one who is kind and selfless and warm and caring. Theo Bear and Nini the Rabbit have often spent afternoons at Burrow Borough daydreaming up fun activities for their friends.
Pandora Theo The Bear

Pandora Theo the Bear
Pandora Theo The Bear charm SHOP NOW

Bruno the Unicorn
Goofy and silly, Bruno the Unicorn bounds through life with a spring in his step. He believes that love is always the answer and anything can be solved with good communication and a trip to the fantastical Pink Sky.
Pandora unicorn

Pandora unicorn
Pandora Bruno The Unicorn charm SHOP NOW

Nino the Hedgehog
If you’re ever having a bad day, a trip to Sunflower Valley with Nino the Hedgehog will become your happy place. It’s a far cry from the time he lived in New York City with his “Free Hugs” sign but his love for the botanicals means he is exactly where he needs to be.
Pandora hedgehog

Pandora hedgehog
Pandora Nino The Hedgehog charm SHOP NOW

Patti the Sheep
Boasting the longest lashes in all of the land, Patti the Sheep doesn’t follow the herd. Instead she celebrates differences and is that wonderful little character always reminding her friends that being unique is something to be championed.
Pandora sheep charm

Pandora sheep charm
Pandora Patti The Sheep charm SHOP NOW

Boo the Ghost 
Boo! Don’t be scared, Boo is the cutest ghost you ever did see. He’s not here to scare or startle you, instead, this little ghost will always be with you, just like the most important people in our lives (even if we don’t see them). Hauntingly boo-tiful with big enamel eyes, he’s always ready for a ghost hug and wears his heart on his sleeve – or base, boasting an adorable cut-out heart underneath.

Boo the ghost charm shop now

thoughts?