Another day, another celebrity beauty line hitting the market. These days, anyone who’s anyone in Hollywood has a makeup, skincare or grooming line tied to their name. There are giants in the space like Rihanna’s Fenty Beauty and Gwyneth Paltrow’s Goop, as well as many new lines that hit the market within the last year, including Ariana Grande’s R.E.M. Beauty and Peyton List’s Pley Beauty.
This week two more celebrities are putting their hard work out to the world, with lines from Scarlett Johansson and Idris and Sabrina Elba, launching soon. Plus, there’s a new makeup line coming from your favorite show (Euphoria, of course). With so many launches and so little time, we rounded up everything you need to know, below.
Scarlett Johansson’s The Outset
The actress shared the first teasers of her upcoming beauty brand, The Outset, (which she started with business partner Kate Foster) by launching the line’s social media accounts and website earlier this week. One of its first Instagram posts featured a profile shot of Johansson (which husband Colin Jost hilariously commented on), then was followed by posts featuring flowers with the brand ethos captioning the shots. “Fostering new beginnings for people and the plantet,” read one photo.
In an interview in Vogue‘s March issue, the actress explained, “I’ve been the face of several luxury brands throughout my career, and all of those experiences were really wonderful. But — how do I put this? I guess I always felt like I was sort of playing a character in those campaigns, and as I evolved, I wanted to create and represent a brand that was true to me.”
While the full product range hasn’t been revealed online yet, the line of “clean and effective skincare” meant to “elevate your everyday” is launching March 1.
Idris Elba and Sabrina Dhowre Elba’s S’Able Labs
The couple took the opportunity on February 22, 2022 to announce the expansion of their “Coupledom” kingdom, by revealing their plans to launch genderless skincare products through their wellness brand, S’able Labs. In an interview with Vogue, they explained their inspiration came after noticing a gap in the beauty industry.
“We realized quickly that there was no one doing it in the wellness space that looked like, spoke like or felt like us — there was no representation for people of color who wanted to be into wellness and fit in,” Sabrina told the outlet. “Plus everything was gender-focused — I’d have conversations with my husband on products he didn’t think he could use [due to them being aimed at women], but could.”
The affordable (yet luxurious) line aimed to help target concerns like hyperpigmentation and inflammation will be available later this summer.
Euphoria Makeup Artist Donni Davy’s Half Magic
And finally, Euphoria fans, prepare to be delighted. The mastermind behind the show’s most talked about beauty moments, makeup artist Donni Davy, is launching a line in partnership with the show’s studio, A24. The brand, Half Magic, will feature cosmetics and tools that cater to the Euphoria-super fan with bright hues, glitter and rhinestones, as well as those who prefer a more subdued color palette option.
“The makeup transcends the show,” Davy told Allure. “In its own way, it became its own entity. We want to go with that and not just be an accessory to the show, because at some point the show’s gonna be over.”
Fans have to wait until May to shop the full collection, but Half Magic was used in episodes 7 and 8, so eagle-eyed viewers can spot a first-look!
