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From sea to shining sea, MR PORTER is celebrating American menswear with a new campaign and highly curated capsule collection, dubbed MR PORTER in America. Created in collaboration with the US’s leading designers, the online retailer tapped over 40 brands and is featuring more than 600 pieces of ready-to-wear, footwear, accessories, and fine jewelry in the exclusive assortment.
Tom Ford selected a Texas-inspired capsule for its founder’s native state, while BODE paid tribute to US tourism, Rhude took inspiration from Napa Valley, and Gallery Dept. honored Chateau Josue.
Designs from Thom Browne, Ralph Lauren RRL, The Elder Statesman, SHAY, Sid Mashburn, éliou, Foundrae, Santangelo, Jacques Marie Mage, and Luis Morais, are others featured in the collection. Within the collective capsule, MR PORTER will also bring aboard 12 new brands to the site, including Cherry LA, Collina Strada, Greg Yuna, Jeff Hamilton, and more.
The three-week capsule launched on Oct. 19 and features different themes. During the first week, the debut drop captured the paradisal quality of American coastal culture. Week two will spotlight downtown culture, including nightlife-worthy styles and streetwear, and week three will capture the essence of the pioneering spirit of the great outdoors. The collection will also feature an exclusive capsule from Jerry Lorenzo’s L.A.-based label Fear of God, set to drop in December 2022.
“The US has always heavily influenced us from an artistic and commercial point of view,” said buying director Sam Kershaw in an official statement. “From established brands such as Tom Ford and Ralph Lauren to contemporary talents including Cherry LA and Gallery Dept., we are proud to bring this unique and one-of-a-kind collection to our global customers.”
MR PORTER in America kicked off host a house party at a private residence in Los Angeles on Wednesday, Oct. 19 where guests were treated to bites by Kris Yenbamroong of LA’s Night + Market. With music from Miami-based DJ Jason Panton, pizza was provided by L.A. staple LaSorted, and a custom premium cocktail bar was hosted by Hennessy X.O.
MR PORTER will also host a commemorative event in Miami on Nov. 1.
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