JUV Activewear is here and ready to change the paradigm. As the brand enters into the American market with a mission to make their mark in the fitness industry, JUV is hopeful to be a brand that women look to as a champion in their wardrobe and their healthy lifestyle. With a fresh perspective, JUV is taking the new year with initiative to be a known name in the industry.

Founded by women for women, JUV embodies a community of like-minded people, centered in wellness and positivity, that feel empowered every time a JUV piece is worn. With backbone messaging including, “However you move, we support it” and “If you have a body, you have a JUV body,” they are undoubtedly standing out amongst their competitors in the industry. JUV’s passion for body positivity and devotion to its community is what sets them apart from competitors.

With a market filled with sets, sweats and styles, JUV is bringing a fresh feel to the table, with founder Yuval Barak truly at the forefront of fashion.

GRAZIA USA: How did you get to the position you’re in today?

Yuval Barak: Through hard work, dedication, and a belief in myself and my vision, I was able to overcome challenges and obstacles to get to where I am today as a successful business owner.

Have you ever failed in a business pursuit? If so, how did you keep pushing forward?

After struggling to keep my business afloat during the COVID-19 pandemic, I made the difficult decision to close it and start over in a new location. I poured my heart and soul into building a desirable activewear brand, serving as the packager, model, and photo editor for my own company. It was a challenging journey, but I never gave up on my dreams and was able to create a successful brand that I am proud of.

Why JUV? How did you decide to pursue activewear?

I decided to open JUV because I was determined to create clothes that not only fit me well but also reflected my personal style and values. I wanted to offer high-quality, comfortable, and fashionable options for people who, like me, love active and healthy lifestyles. With my non-replaceable team of experts, hard  work, determination, and a focus on customer satisfaction, I was able to turn my vision into a reality and launch a successful business.

What makes JUV different/stand out from other activewear brands?

“What sets JUV apart from other activewear brands is our commitment to combining fashion and function. Our clothes are not only stylish and trendy, but also designed with performance and comfort in mind. We use high-quality materials and pay attention to the fit and durability of each piece. We also prioritize sustainability and ethical production practices, making JUV not just a fashion choice, but a conscious one as well.”

Must-have JUV piece(s) that every woman needs to own this season?

All of them.

Do you have a favorite piece you’ve ever created?

As the owner of JUV, I can’t pick just one piece- I simply love them all! If I have to choose one it would be the Charm set.

How do you balance being a young female entrepreneur?

As a young female entrepreneur, I have learned to balance my work and personal life by setting boundaries, prioritizing my time and energy, and seeking support from my loved ones and professional networks. It’s not always easy, but by staying organized and finding ways to recharge, I am able to stay focused and successful in both my business and personal endeavors.

What is one piece of advice you wish you could give to your younger self as you were starting out?

If I could go back and give myself one piece of advice as I was starting out, it would be to not be afraid to ask for help. Starting and running a business can be overwhelming, and it’s important to remember that it’s okay to seek guidance and support from others. Whether it’s seeking advice from mentors or hiring team members to help grow your business, asking for help can be a crucial step in achieving success.”

What future do you see for JUV?

I see a bright future for JUV! In the coming years, I hope to bring JUV to every spot in the world and to make women feel good and free with their body, regardless of color, shape or size.